Marktanalyse

German

Etymology

Markt (“market”) +‎ Analyse (“analysis”)

Pronunciation

  • IPA(key): [ˈmaʁktʔanaˌlyːzə]
  • Hyphenation: Markt‧ana‧ly‧se

Noun

Marktanalyse f (genitive Marktanalyse, plural Marktanalysen)

  1. (marketing, economics) market analysis (the quantitative and qualitative assessment of a market, looking into the size of the market, various customer segments, buying patterns, competition, and the economic environment)
    Eine gründliche Marktanalyse ist die Voraussetzung für den Erfolg jeder Neugründung.
    A thorough market analysis is the prerequisite for the success of any startup.
    Im Rahmen der Marktanalyse wurden die Stärken und Schwächen der Hauptkonkurrenten detailliert untersucht.
    As part of the market analysis, the strengths and weaknesses of the main competitors were examined in detail.

Declension

Declension of Marktanalyse [feminine]
singular plural
indef. def. noun def. noun
nominative eine die Marktanalyse die Marktanalysen
genitive einer der Marktanalyse der Marktanalysen
dative einer der Marktanalyse den Marktanalysen
accusative eine die Marktanalyse die Marktanalysen

Synonyms

  • Marktuntersuchung (market research/investigation)
  • Marktforschung (market research; often used as a broader term including ongoing monitoring)

Antonyms

Hypernyms

Coordinate terms

  • Absatzstrategie (the plan derived from the analysis)
  • Marktsegmentierung (the subsequent step of dividing the analyzed market)
  • Marktvolumen (the total size of the market analyzed)
  • Sorgfaltspflicht (the duty to base decisions on accurate data)
  • Wettbewerbsvorteil (the goal of identifying opportunities through analysis)

References

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