Marktpotenzial

German

Etymology

Markt (“market”) +‎ Potenzial (“potential”)

Pronunciation

  • IPA(key): [ˈmaʁktpotɛnt͡siˌaːl]
  • Hyphenation: Markt‧po‧ten‧zi‧al

Noun

Marktpotenzial n (strong, genitive Marktpotenzials, plural Marktpotenziale)

  1. (economics, marketing) market potential (the maximum possible total sales or volume of a product or service for all sellers in a given market over a specific period)
    Die Analyse zeigt, dass das Marktpotenzial für Elektroautos in ländlichen Regionen noch längst nicht ausgeschöpft ist.
    The analysis shows that the market potential for electric cars in rural regions is far from being exhausted.
    Ein hohes Marktpotenzial garantiert keinen Erfolg, wenn die Konkurrenz bereits zu dominant ist.
    A high market potential does not guarantee success if the competition is already too dominant.

Declension

Declension of Marktpotenzial [neuter, strong]
singular plural
indef. def. noun def. noun
nominative ein das Marktpotenzial die Marktpotenziale
genitive eines des Marktpotenzials der Marktpotenziale
dative einem dem Marktpotenzial den Marktpotenzialen
accusative ein das Marktpotenzial die Marktpotenziale

Synonyms

  • Marktkapazität (the theoretical maximum capacity of a market regardless of purchasing power)

Antonyms

  • Marktsättigung (market saturation; the point where no further demand exists)

Coordinate terms

  • Marktvolumen (market volume; the actual total of all realized sales in a market)
  • Marktanteil (market share; the percentage of a market controlled by a specific company)
  • Zielgruppe (target group; the specific group of consumers at which a product is aimed)
  • Kaufkraft (purchasing power; the financial ability of consumers to buy goods and services)

References

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