fast fashion

English

Alternative forms

Noun

fast fashion (uncountable)

  1. (retail) An approach to clothing retail by which designs are quickly adopted from the catwalk so as to capture current fashion trends.
    • 2019 September 29, Sapna Maheshwari, “Forever 21, Which Helped Popularize Fast Fashion, to File for Bankruptcy”, in The New York Times‎[1], archived from the original on 12 November 2020:
      Forever 21, the California retailer that helped popularize fast fashion in the United States with its bustling stores and $5 tops, said on Sunday night that it would file for bankruptcy, a sign of the eroding power of shopping malls and the shifting tastes of young consumers.
    • 2020 April 7, Nicola Davis, “Fast fashion speeding toward environmental disaster, report warns”, in The Guardian‎[2], archived from the original on 15 July 2020:
      Among the developments deemed to be exacerbating the problems, is fast fashion – cheap clothes bought and cast aside in rapid succession as trends change – such as the £1 bikini sold by Missguided last year.
    • 2025 November 3, Angelique Chrisafis, “Outrage in Paris as Shein prepares to open its first permanent store”, in The Guardian‎[3], →ISSN:
      The online fast-fashion retailer Shein will open its first permanent bricks-and-mortar store in the world in Paris this week amid political outrage, fury from workers and warnings from city hall that it will damage the French capital’s progressive image.

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