Sättigungsgrenze

German

Etymology

Sättigung (saturation) +‎ -s- (genitival interfix) +‎ Grenze (border/limit)

Pronunciation

  • IPA(key): [ˈzɛtɪɡʊŋsˌɡʁɛnt͡sə]
  • Hyphenation: Sät‧ti‧gungs‧gren‧ze

Noun

Sättigungsgrenze f (genitive Sättigungsgrenze, plural Sättigungsgrenzen)

  1. (economics, marketing) saturation limit, market saturation (the point at which the total demand for a product in a market is fully met and no further growth is possible through new customers)
    Wenn die Sättigungsgrenze erreicht ist, können Umsatzsteigerungen nur noch durch die Verdrängung von Wettbewerbern erzielt werden.
    When the saturation limit is reached, revenue increases can only be achieved by displacing competitors.
    In vielen westlichen Ländern hat der Markt für Smartphones seine Sättigungsgrenze nahezu erreicht.
    In many Western countries, the market for smartphones has almost reached its saturation limit.

Declension

Synonyms

Antonyms

  • Marktpotenzial (the untapped potential before reaching the limit)
  • Wachstumsphase (growth phase; the period far below the limit)

Coordinate terms

  • Marktvolumen (market volume; the current size of the market at or near the limit)
  • Ersatzbedarf (replacement demand; the main source of revenue once the limit is hit)
  • Absatzmaximum (maximum sales volume)
  • Grenznutzen (marginal utility; which often declines as the limit is approached)
  • sättigen (to saturate)
  • übersättigt (oversaturated)

References