Marktreife

German

Etymology

Markt (market) +‎ Reife (maturity/ripeness)

Pronunciation

  • IPA(key): [ˈmaʁktˌʁaɪ̯fə]
  • Hyphenation: Markt‧rei‧fe

Noun

Marktreife f (genitive Marktreife, plural Marktreifen)

  1. (economics, business) market readiness, commercial viability (the state of a product or service being fully developed and ready for sale to the general public)
    Nach fünf Jahren Forschung hat der neue Bio-Kunststoff endlich die Marktreife erlangt.
    After five years of research, the new bioplastic has finally reached market readiness.
    Die Kosten für die Entwicklung bis zur Marktreife werden oft unterschätzt.
    The costs of development until commercial viability is reached are often underestimated.

Declension

Synonyms

  • Serienreife (readiness for mass production)
  • Kommerzialisierung (the process of bringing a product to market)

Antonyms

  • Prototypenstadium (prototype stage; the early phase of development)
  • Laborstadium (laboratory stage; still in the experimental phase)

Coordinate terms

  • Forschungs-und-Entwicklungskosten (R&D costs; the investment needed to reach maturity)
  • Produkteinführung (product launch)
  • Zulassungsverfahren (the process of getting official approval for a product)
  • Pilotprojekt (a small-scale preliminary study or project)

References