Marktentwicklung

German

Etymology

Markt (market) +‎ Entwicklung (development)

Pronunciation

  • IPA(key): [ˈmaʁktʔɛntˌvɪklʊŋ]
  • Hyphenation: Markt‧ent‧wick‧lung

Noun

Marktentwicklung f (genitive Marktentwicklung, plural Marktentwicklungen)

  1. (economics, business) market development (a growth strategy that identifies and develops new market segments for current products; also the general trend or evolution of a market over time)
    Die aktuelle Marktentwicklung deutet auf eine steigende Nachfrage nach nachhaltigen Verpackungen hin.
    The current market development suggests an increasing demand for sustainable packaging.
    Im Rahmen der Marktentwicklung erschließt das Unternehmen nun auch den südamerikanischen Raum.
    As part of its market development, the company is now also opening up the South American region.

Declension

Synonyms

Antonyms

Coordinate terms

  • Marktanalyse (market analysis; observing the development)
  • Markttrend (market trend; the direction of the development)
  • Marktdurchdringung (market penetration)
  • Produktentwicklung (product development; the counterpart in the Ansoff Matrix)
  • marktgerecht (market-driven / in line with the market)
  • Entwicklungsprognose (development forecast)

References