Frutiger Aero

English

Etymology

Coined by Consumer Aesthetics Research Institute member Sofi Lee in 2017. From Frutiger (“a sans-serif typeface”), from German Frutiger, the surname of its designer in turn meaning “of Frutigen”, and (Windows) Aero (“a design language”), a backronym for Authentic, Energetic, Reflective, and Open.

Pronunciation

Noun

Frutiger Aero (uncountable)

  1. (aesthetic) An Internet aesthetic characterized by modern and organic themes associated with nature, glass, water and air.
    Coordinate term: Frutiger Metro
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