Hearts2Hearts

Hearts2Hearts
Hearts2Hearts in May 2025
L–R: Ye-on, Stella, Yuha, Ian, A-na, Juun, Carmen and Jiwoo
Background information
OriginSeoul, South Korea
GenresK-pop
Years active2025 (2025)–present
Labels
Member ofSM Town
Members
  • Carmen
  • Jiwoo
  • Yuha
  • Stella
  • Juun
  • A-na
  • Ian
  • Ye-on
Websitehearts2hearts

Hearts2Hearts (Korean: 하츠투하츠; RR: HacheutuHacheu) is a South Korean girl group formed by SM Entertainment. The group consists of eight members: Carmen, Jiwoo, Yuha, Stella, Juun, A-na, Ian, and Ye-on. They debuted on February 24, 2025, with the single album The Chase and its lead single of the same name.

Name

According to SM Entertainment's report, the group name, Hearts2Hearts, means "to connect with global fans through a mysterious musical world filled with various emotions and heartfelt messages, and move forward together as a greater 'us'".[2][3]

History

2023–2025: Formation

First news of a new girl group from SM Entertainment came in February 2023, when the company announced their new SM 3.0 corporate strategy. In the announcement video, CEO Chris Sung-soo Lee and COO Tak Young-jun announced that SM would debut four new acts in 2023: a new Tokyo-based subunit of NCT (which became NCT Wish), a new boy band (which became Riize), and a virtual solo artist (which became Naevis), as well as a new girl group.[4] These plans were reiterated in May, when the company shared a YouTube video of CEO Jang Cheol-hyuk announcing their plans for 2023, confirming the company's plans to launch a new girl group in the fourth quarter of the year.[5]

The group's debut was delayed several times, with the news being released each time in the company's earnings reports. The first delay came in August 2023, with SM stating the group would now launch in the first half of 2024.[6] The debut was again delayed in May 2024, moving the group's launch to the fourth quarter of the year.[7] In November 2024, SM updated their schedule for the final time, pushing the group's debut to the first quarter of 2025.[8]

At the end of SM's 30th anniversary celebration SM Town Live 2025 concert at Gocheok Sky Dome on January 12, a surprise trailer was played that revealed the group's name and eight members, though their individual names were not released. The trailer also indicated that the group would debut in February 2025.[9] The next day, South Korean media including Maeil Business Newspaper and The Korea Economic Daily reported that Hearts2Hearts would debut on February 24, with promotions beginning in late January.[10][11][12]

Following the group's reveal, their company's stock experienced a 4.5% increase on the Korea Exchange at the closing of its trading day, with an additional gain of 6.94% the next day.[13]

Hearts2Hearts is SM's first new girl group since Aespa debuted in 2020, and its first since the departure of founder and executive producer Lee Soo-man in 2023. With 8 members, it is also SM's largest girl group since Girls' Generation's 2007 debut with 9 members.[13] Pop culture critic, Ha Jae-geun, noted that the group will be a "test" of the SM 3.0 corporate production strategy that was introduced in the wake of Lee's exit from the company.[13]

2025–present: Introduction and debut

On January 31, Hearts2Hearts' Instagram account was opened to the public, which unveiled a series of images, giving a sneak peek of the members.[14] All members were revealed on February 3, when a trailer for the group, entitled "Chase Your Choice", was released on SM's official YouTube channel, and additional social media accounts were opened.[15] The group's debut release, a single album entitled The Chase, was revealed that same day on February 24. The Chase comprises two songs: the lead single of the same name and a B-side titled "Butterflies".[15] A schedule for the release was revealed on February 4, including the announcement of a debut showcase at the Yes24 Music Hall in Seoul on the album's release date.[16] On March 11, the group won their first music broadcast trophy in 15 days since debut on The Show with "The Chase".[17] On June 18, Hearts2Hearts released the digital single "Style".[18] The group released their first EP Focus on October 20, with "Pretty Please", one of the tracks of the EP, pre-released on September 24.[19] The song also serves as a promotion track for Pokémon Legends: Z-A in South Korea.[20]

Other ventures

Ambassadorship

In April 2025, Hearts2Hearts has been named as the Seoul Spring Festa 2025 Wonder Show's honorary ambassador.[21] On June 17, the group was selected as Seoul City's public relations ambassador.[22]

Endorsements

In February 2025, SM Entertainment and SAMG Entertainment announced a collaboration with Hearts2Hearts and Catch! Teenieping.[23] On February 24, it was announced that Hearts2Hearts will be part of 'SMGC' project campaign, a collaboration between SM and Mega MGC Coffee.[24] Later on that day, Hearts2Hearts were selected as campaign models for the women's spring special exhibition at Musinsa, the largest fashion platform in Korea.[25] In June, the group was featured on the digital cover of W Korea, in collaboration with Chanel Beauty.[26] On June 9, Hearts2Hearts became the brand ambassador for the beauty product Scarlett.[27] On June 10, Binggrae has selected Hearts2Hearts as advertising models.[28] On June 19, it was announced that Converse has launched a new 2025 Fall season campaign with the group.[29] In July, the group collaborated with the beauty product Barenbliss.[30] On July 21, it was announced that Hearts2Hearts became the brand model of the beauty product 2aN.[31] On August 11, through their Instagram social media account, Kookmin Bank announced Hearts2Hearts as their new promotional model.[32] On August 25, Shopee Indonesia, the number one e-commerce in Southeast Asia, chose Hearts2Hearts as its brand ambassador.[33] On September 12, global lifestyle brand Calvin Klein selected Hearts2Hearts as its promotional models for the Fall/Winter season.[34] On October 21, Lily Brown, a global fashion brand based in Japan, announced Hearts2Hearts as the promotional model for its Winter 2025 collection.[35]

Members

  • Carmen (카르멘)
  • Jiwoo (지우) – leader[36]
  • Yuha (유하)
  • Stella (스텔라)
  • Juun (주은)
  • A-na (에이나)
  • Ian (이안)
  • Ye-on (예온)

Discography

Extended plays

List of extended plays
Title Details Peak chart positions Sales Certifications
KOR
[37] 		JPN
[38]
Focus 4 13

Single albums

List of single albums
Title Details Peak chart positions Sales Certifications
KOR
[42]
The Chase
  • Released: February 24, 2025
  • Label: SM
  • Formats: CD, digital download, streaming
 3

Singles

List of singles
Title Year Peak chart positions Album
KOR
[44] 		IDN
[45] 		JPN
Hot
[46] 		US
World
[47] 		WW
Excl.
US
[48]
"The Chase" 2025 21 11 — 9 102 The Chase
"Style" 17 15 79 — 130 Non-album single
"Pretty Please" 95 — — — — Focus
"Focus" 16 — 100 — 165
"—" denotes releases that did not chart or were not released in that region.

Other charted songs

List of other charted songs
Title Year Peak chart positions Album
KOR
DL
[49]
"Butterflies" 2025 39 The Chase
"Apple Pie" 48 Focus
"Flutter" 76
"Blue Moon" 77

Videography

Music videos

Title Year Director(s) Ref.
"The Chase" 2025 Rima Yoon (Rigend Film) [50]
"Butterflies" Shin Dongle [51]
"Style" Shin Hee-won [52]
"Pretty Please" Annie Chung (Lifeimagesfilm) [53]
"Focus" Samson (Highqualityfish) [54]

Filmography

Web shows

Year Title Notes Ref.
2025 Chat Hearts2Hearts Reality show [55]

Live performances

Fan meetings and showcase tour

Event name Date City Country Venue Attendance Ref.
Hearts2House 2026 February 21–22, 2026 Seoul South Korea Olympic Hall TBA [56]
March 19, 2026 Brooklyn, New York United States Brooklyn Paramount TBA [57]
March 22, 2026 Los Angeles The Wiltern TBA
March 28, 2026 Jakarta Indonesia TBA TBA

SM Town Live

List of SMTown concert tours participated by Hearts2Hearts, showing dates, locations and relevant details
Title Date City Country Venue Attendance Ref.
SM Town Live 2025–2026: The Culture, the Future May 9, 2025 Mexico City Mexico Estadio GNP Seguros 50,000 [58]
May 11, 2025 Los Angeles United States Dignity Health Sports Park — [59]
June 28, 2025 London United Kingdom The O2 Arena[A] [61]
August 9, 2025 Tokyo Japan Tokyo Dome 95,000 [62][63]

Showcases

Title Date Associated album(s) Location Venue Song(s) played Attendance Ref.
Chase Our Hearts February 24, 2025 The Chase Seoul, South Korea Yes24 Live Hall
— [64]
Focus October 20, 2025 Focus Blue Square SOL Travel Hall
[65]

Joint tours, concerts, and music festivals

Event Date Country Venue Ref.
APEC Music Festa October 10, 2025 South Korea Gyeongju Civic Stadium [66]
Busan One Asia Festival June 11, 2025 Busan Exhibition and Convention Center [67]
iHeartRadio KIIS FM Wango Tango May 10, 2025 United States Huntington Beach [68]
KB Joy Allpak Festival September 21, 2025 South Korea Olympic Park Seoul [69]
KBS Seoul Spring Festa April 30, 2025 Seoul World Cup Stadium [70]
LaLaLa Festival August 24, 2025 Indonesia Jakarta International Expo [71]
MBC Show! Music Core Live July 5, 2025 Japan Belluna Dome [72]
Music Bank Global Festival December 13, 2025 Tokyo National Stadium [73]
MyK Festa June 19, 2025 South Korea KSPO Dome [74]
SBS Mega Concert May 31, 2025 Incheon Asiad Main Stadium [75]
TV Asahi: The Performance March 30, 2025 Japan K-Arena Yokohama [76]

Awards shows

Event Date Venue City Country Performed song(s) Ref.
2nd Asia Star Entertainer Awards May 28, 2025 K-Arena Yokohama Yokohama Japan Intro, "The Chase", and "Butterflies" [77]
34th Seoul Music Awards June 21, 2025 Inspire Arena Incheon South Korea Intro, "The Chase" [78]
8th K-World Dream Awards August 21, 2025 Jamsil Indoor Gymnasium Seoul "Style" [79]
2025 TMElive International Music Awards August 22, 2025 Macao Galaxy Arena Macao China Intro, "The Chase", "Style", and

"Gee (Cover)"

[80]
8th The Fact Music Awards September 20, 2025 Macao Outdoor Performance Venue Intro, "Style", and " Red Flavor (Cover)" [81]
2nd Korea Grand Music Awards November 15, 2025 Inspire Arena Seoul South Korea Intro, "Focus" [82]
2025 MAMA Awards November 28, 2025 Kai Tak Stadium Hong Kong China "Focus" [83]
2025 Melon Music Awards December 20, 2025 Gocheok Sky Dome Seoul South Korea TBA [84]

Television specials

Event Date Country Venue Ref.
KBS2 Gag Concert October 26, 2025 South Korea — [85]
SBS Gayo Daejeon Summer July 27, 2025 KINTEX [86]
Spotify Wrapped Live December 4, 2025 Indonesia RCTI Studio [87]

Other live performances

Event Date Country Venue Ref.
Rakuten GirlsAward Spring/Summer May 3, 2025 Japan Yoyogi National Gymnasium [88]

Accolades

Awards and nominations

List of awards and nominations
Award ceremony Year Category Nominee / work Result Ref.
Asia Star Entertainer Awards 2025 The Best New Artist Hearts2Hearts Won [89]
Asian Pop Music Awards 2025 Best New Artist "The Chase" Pending [90]
Brand Customer Loyalty Awards[B] 2025 Female Rookie Idol Hearts2Hearts Nominated [92]
Brand of the Year Awards[C] Won [94]
Female Idol Rising Star – Indonesia Won
The Fact Music Awards 2025 Next Leader Award Won [95]
Golden Disc Awards 2026 Rookie Artist of the Year Pending [96]
Digital Song Bonsang "The Chase" Pending
K-World Dream Awards 2025 Super Rookie Award Hearts2Hearts Won [79]
Korea First Brand Awards[D] 2026 Female Rookie Idol Pending [98]
Korea Grand Music Awards 2025 IS Rising Star Won [99]
Best 10 Music "Style" Nominated
BIGC Global Star Award Hearts2Hearts Nominated
Best Popularity – Music Day Nominated
MAMA Awards 2025 Best New Artist Won [100][101][102]
Artist of the Year Nominated
Fans' Choice Top 10 – Female Won
Fans' Choice of the Year Nominated
Olive Young K-Beauty Artist Won
Melon Music Awards 2025 Rookie of the Year Pending [103]
Best Female Group Pending
Top 10 Artist Nominated [104]
Berriz Global Fans' Choice Pending [105]
Seoul Music Awards 2025 Rookie of the Year Won [106]

Listicles

Listicles
Publisher Year Listicle Placement Ref.
Forbes Korea 2025 K-Idol of the Year 30 23rd [107]

Notes

  1. ^ The venue for this show was initially Allianz Stadium Twickenham.[60]
  2. ^ Co-organized by the Korean Customers Council and Brand Keys, this event recognizes the most influential brands in society and culture, as determined through consumer research.[91]
  3. ^ It is a large-scale brand award that selects and awards the best brands that shined in the year through direct consumer voting.[93]
  4. ^ The Korea First Brand Awards is hosted by the Korea Consumer Brand Committee and the Korea Consumer Forum. Awards are based on a nationwide survey held in South Korea.[97]

References

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  30. ^ "[Officially Launch] barenbliss x Hearts2Hearts: We're Connected!". July 16, 2025. Retrieved July 16, 2025 – via Twitter.
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  32. ^ KB국민은행의 새로운 모델 Hearts2Hearts, 마음을 잇는 새로운 연결이 시작됩니다 [New Model Hearts2Hearts of KB National Bank, A new connection that ties the heart begins.] (in Korean). August 11, 2025. Retrieved August 19, 2025 – via Instagram.
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  37. ^ Peaks on the Circle Album Chart:
  38. ^ オリコン週間 アルバムランキング 2025年11月17日～2025年11月23日 [Oricon Weekly Album Ranking November 17, 2025 – November 23, 2025] (in Japanese). Oricon. Archived from the original on November 26, 2025. Retrieved November 26, 2025.
  39. ^ Cumulative sales of Focus:
  40. ^ オリコン月間 アルバムランキング 2025年11月度 [Oricon Monthly Album Rankings November 2025] (in Japanese). Oricon. Archived from the original on December 10, 2025. Retrieved December 10, 2025.
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  42. ^ Cite error: The named reference Circle was invoked but never defined (see the help page).
  43. ^ Total album sales for The Chase:
  44. ^ Peaks on the Circle Digital Chart:
  45. ^ "The Official Southeast Asia Charts". International Federation of the Phonographic Industry. Retrieved July 19, 2025. [Choose "The Official Indonesia Chart" and enter "Hearts2Hearts" into the search field]
  46. ^ Peak chart positions on Japan Hot 100:
  47. ^ "The Chase". Billboard. March 8, 2025. Retrieved March 4, 2025.
  48. ^ Peaks on the Billboard Global Excl. US:
  49. ^ Peak chart positions on the Circle Download Chart:
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