in-your-face

• in your face

in-your-face (comparative more in-your-face, superlative most in-your-face)

1. (informal) Aggressively or blatantly confrontational.
   • 2011 July 18, John Cassidy, “Mastering the Machine”, in The New Yorker‎^[1], →ISSN:

     But the firm’s in-your-face attitude—and the relentless pressure to perform—takes its toll.

   • 2013 November 7, Jewly Wright, “K.T. Oslin: The Cream Interview”, in Nashville Scene‎^[2]:

     It's sexual but not quite so in-your-face.

   • 2021 August 2, Taylor Lorenz, “The App With the Unprintable Name That Wants to Give Power to Creators”, in The New York Times‎^[3], →ISSN:

     The in-your-face name was deliberate, Ms. Lugrin said.

   • 2026 January 21, Andy Comfort, “The RAIL Interview”, in RAIL, number 1053, page 31:

     The performance on the Wharfedale Line is among the best on Northern's network, and Hornby says the posters, along with displays on station ticket machines and in local media, have engendered a sense of competition with managers on other lines, who want to see this type of marketing on their routes. This new in-your-face type marketing can now be seen across much of the North of England.

• in-yer-face