hype moments and aura

English

Etymology

Coined in 2024, popularised by the Jujutsu Kaisen fandom.

Noun

hype moments and aura pl (plural only)

  1. (Internet slang, rare, anime, neologism) Excessive effects and stunts, used as a contrast to good writing in any specific manga or anime work.
    I love Jujutsu Kaisen, even if it's just hype moments and aura.
    • 2025 June 23, Emma Singer, “10 Times Dragon Ball Super Only Cared About Hype Moments and Aura”, in CBR.com‎[1], Valnet, retrieved 17 November 2025:
      Lacking any of Dragon Ball and DBZ's emotional depth, Dragon Ball Super typically only cares about hype moments and aura.
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