glocalization

English

Etymology

Blend of global +‎ localization.

Pronunciation

  • (Received Pronunciation) IPA(key): /ˌɡləʊ.kə.laɪˈzeɪ.ʃən/
  • Audio (Southern England):(file)
  • (General American) IPA(key): /ˌɡloʊ.kə.laɪˈzeɪ.ʃən/
  • Rhymes: -eɪʃən

Noun

glocalization (countable and uncountable, plural glocalizations)

  1. The global distribution of a product or service that is tailored to local markets

Translations

Translations
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