get big or get out
English
Etymology
Popularized by (and perhaps coined by) Earl Butz, a U.S. secretary of agriculture in the 1970s.
Phrase
- An exhortation and admonition to family farms as businesses, or to other businesses in other industries, that they need to either expand their operations and capitalization or be outcompeted (by those who do so) and thus go out of business.
- Coordinate term: go big or go home