crapification

English

Etymology

From crap +‎ -ification (“becoming crappy”), used as a less vulgar form of enshittification. Usage goes back to at least 1996, with a Kyle Baker cartoon in New York, in reference to degrading quality of consumer electronics.[1]

Noun

crapification (uncountable)

  1. (neologism, Internet) The phenomenon of online platforms and other digital services gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.
    Synonyms: enshittification, platform decay
    • 2014 July 9, Keith T. Jenkins, “Part Three – Opening My Mind”, in Misfit Toymakers: Misfits Made, ArtHouse, →ISBN, page 140:
      We had been to the restaurant and we had water to drink, because after the take-over’s, all of the soda makers were brought to ruination by the total crapification of their product, by government management.
    • 2014 November 11, Émile Boujardo, Shammoo of the North: A Tale of Our Environment, Leo de Oliveira, →ISBN:
      The single most important less than Sir Bob has learned from his years of doing business in Ja’ina can be summarized in three words: crapify, crapify, crapify. “Crapification is more than just another empty slogan,” he argues.
      Italics in original
    • 2025 June 13, L K Sharma, editor, New India, Notion Press, →ISBN:
      The crapification of the Indian mind is beyond treatment.

References

  1. ^ Baker, Kyle (29 October 1996), “Late Hit”, in New York, volume 29, number 4, New York Media, LLC, →ISSN, page 100
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