Upselling
German
Etymology
Borrowed from English upselling
Pronunciation
- IPA(key): [ˈapˌsɛlɪŋ]
- Hyphenation: Up‧sel‧ling
Noun
Upselling n (strong, genitive Upsellings, plural Upsellinge)
- (marketing, economics) upselling (a sales technique where a seller encourages the customer to purchase more expensive, premium, or upgraded items to generate more revenue)
- Durch gezieltes Upselling konnte das Autohaus den durchschnittlichen Verkaufspreis pro Fahrzeug um fünf Prozent steigern.
- Through targeted upselling, the car dealership was able to increase the average selling price per vehicle by five percent.
- Ein erfolgreiches Upselling setzt voraus, dass der Verkäufer den Mehrwert des Premiumprodukts für den Kunden überzeugend darstellt.
- Successful upselling requires that the salesperson convincingly demonstrates the added value of the premium product to the customer.
Declension
Declension of Upselling [neuter, strong]
Synonyms
- Up-Selling (alternative spelling)
- Veredelungsverkauf (rarely used German equivalent)
Antonyms
- Downselling (offering a cheaper alternative to ensure a sale)
Hypernyms
- Verkaufsstrategie (sales strategy)
- Absatztaktik (sales tactic)
Coordinate terms
- Alleinstellungsmerkmal (the reason why a customer should choose the premium option)
- Cross-Selling (selling complementary products instead of upgrades)
- Kundenwert (the total value of a customer, which upselling aims to increase)
- Marktpositionierung (how the premium product is placed relative to the basic version)
- Werthaltigkeit (the perceived value that justifies the higher price)
Related terms
- Verkaufsgespräch (sales pitch)
- Zusatzverkauf (additional sale)