Massenmarketing

Masse (“mass”) +‎ -n- +‎ Marketing (“marketing”)

• IPA^(key): [ˈmasn̩ˌmaʁkətɪŋ]
• Hyphenation: Mas‧sen‧mar‧ke‧ting

Massenmarketing n (strong, genitive Massenmarketings, plural Massenmarketinge)

1. (marketing, economics) mass marketing, undifferentiated marketing (a strategy in which a company ignores market segment differences and appeals to the whole market with one offer or one strategy)

   In der Ära des Massenmarketings reichte ein einziges Werbeformat aus, um fast die gesamte Bevölkerung zu erreichen.

   In the era of mass marketing, a single advertising format was enough to reach almost the entire population.

   Das klassische Massenmarketing verliert in Zeiten hochgradig individualisierter Kundenbedürfnisse zunehmend an Bedeutung.

   Classic mass marketing is increasingly losing importance in times of highly individualized customer needs.

• undifferenziertes Marketing (undifferentiated marketing)
• Schrotflinten-Taktik (shotgun approach; colloquial/metaphorical)

• Marktsegmentierung (market segmentation)
• Nischenmarketing (niche marketing)
• Zielgruppenmarketing (target group marketing)

• Marketingstrategie (marketing strategy)
• Absatzstrategie (sales strategy)

• Alleinstellungsmerkmal (often less pronounced in mass marketing than in niche strategies)
• Marktpositionierung (the broad positioning of a mass-market brand)
• Skaleneffekt (the primary economic driver of mass marketing)
• Standardisierung (the prerequisite for mass production and marketing)

• massenhaft (en masse/massive)
• Massenware (mass-produced goods)

• “Massenmarketing” in Digitales Wörterbuch der deutschen Sprache
• “Massenmarketing” in Duden online