Latte Town

English

Etymology

Alluding to a stereotypical preference for (usually more expensive) latte in such places. Popularized by American journalist, commentator and editor David Brooks who attributes it to Alan Ehrenhalt.

Noun

Latte Town (plural Latte Towns)

  1. (uncommon) An upscale liberal town or community associated with bourgeois-bohemian (bobo) values; a place inhabited primarily by latte liberals.
    • 1997 September 15, David Brooks, “The Rise of the Latte Town”, in Washington Examiner‎[1], archived from the original on 25 January 2025:
      The ideal Latte Town has a Swedish-style government, German-style pedestrian malls, Victorian houses, Native American crafts, Berkeley human-rights groups, and Beverly Hills income levels. There should be some abandoned industrial mills that can be converted into lofts, software startups, and organic-brownie factories.
    • 2002 July 7, Patricia Cohen, “In Defense Of Our Wicked, Wicked Ways”, in The New York Times‎[2], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 28 January 2018:
      Burlington, where Mr. Twitchell grew up and where he now spends summers, was singled out by David Brooks in his wickedly funny “Bobos in Paradise” as a model Latte Town, a city that has perfectly reconciled the mercenary instincts of the bourgeoisie with the artistic spirit of the bohemians to create an upscale consumer culture.
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