Bündelung

German

Etymology

Bündel (bundle/bunch) +‎ -ung (suffix for nouns of action)

Pronunciation

  • IPA(key): [ˈbʏndəlʊŋ]
  • Hyphenation: Bün‧de‧lung

Noun

Bündelung f (genitive Bündelung, plural Bündelungen)

  1. (management, economics) bundling, pooling, aggregation (the act of combining products, services, or demands to achieve advantages in costs or market power)
    Durch die Bündelung der Einkaufsvolumina aller Tochtergesellschaften konnte der Konzern deutlich bessere Konditionen bei den Lieferanten durchsetzen.
    By pooling the purchasing volumes of all subsidiaries, the group was able to secure significantly better terms from suppliers.
    Produkt-Bündelung ist eine gängige Strategie in der Softwarebranche, um den durchschnittlichen Umsatz pro Kunde zu steigern.
    Product bundling is a common strategy in the software industry to increase the average revenue per customer.

Declension

Synonyms

Antonyms

  • Entbündelung (unbundling)
  • Segmentierung (segmentation; when viewed as breaking down instead of grouping)

Hypernyms

  • Strukturierung (structuring)
  • Optimierung (optimization)

Coordinate terms

  • Einkaufsstrategie (the strategy often utilizing volume bundling)
  • Marketingmix (where product bundling is a tactical element)
  • Skaleneffekt (the economic result of successful bundling)
  • Synergieeffekt (the benefit gained from combining resources)
  • Verhandlungsmacht (the leverage gained through demand pooling)
  • bündeln (to bundle)
  • Bündelungseffekt (bundling effect)

References