Bündelung
German
Etymology
Bündel (“bundle/bunch”) + -ung (“suffix for nouns of action”)
Pronunciation
- IPA(key): [ˈbʏndəlʊŋ]
- Hyphenation: Bün‧de‧lung
Noun
Bündelung f (genitive Bündelung, plural Bündelungen)
- (management, economics) bundling, pooling, aggregation (the act of combining products, services, or demands to achieve advantages in costs or market power)
- Durch die Bündelung der Einkaufsvolumina aller Tochtergesellschaften konnte der Konzern deutlich bessere Konditionen bei den Lieferanten durchsetzen.
- By pooling the purchasing volumes of all subsidiaries, the group was able to secure significantly better terms from suppliers.
- Produkt-Bündelung ist eine gängige Strategie in der Softwarebranche, um den durchschnittlichen Umsatz pro Kunde zu steigern.
- Product bundling is a common strategy in the software industry to increase the average revenue per customer.
Declension
Declension of Bündelung [feminine]
Synonyms
- Aggregation (aggregation)
- Konzentration (concentration)
- Zusammenfassung (summary/combination)
Antonyms
- Entbündelung (unbundling)
- Segmentierung (segmentation; when viewed as breaking down instead of grouping)
Hypernyms
- Strukturierung (structuring)
- Optimierung (optimization)
Coordinate terms
- Einkaufsstrategie (the strategy often utilizing volume bundling)
- Marketingmix (where product bundling is a tactical element)
- Skaleneffekt (the economic result of successful bundling)
- Synergieeffekt (the benefit gained from combining resources)
- Verhandlungsmacht (the leverage gained through demand pooling)
Related terms
- bündeln (to bundle)
- Bündelungseffekt (bundling effect)