Zoë Bread

Zoë Bread (also known by the alias Mary Greenburg) is a British social media personality, filmmaker, and designer.^[1] She is best known for creating TikTok videos in which she hides her face behind a slice of bread. Zoë began posting on TikTok in the early 2020s and has gained over 1.4 million followers as of May 2025. Her videos often feature humorous takes on local news and everyday situations. In 2025, she attracted national attention for a campaign challenging parking signage in Manchester, which led to a council review and refunds for fines. She also designs merchandise and uses recurring characters in her content.

Little verified information is available about Zoë Bread outside her social media presence. She uses aliases online, including Mary Greenburg, and conceals her face in videos by holding a slice of bread, which has become a defining feature of her persona.^[2]

On TikTok, Zoë makes satirical videos that typically document her daily life and trips around the country, and is sometimes spotted in the act due to her increased fame.^[1]

Her videos contain an unpredictable variety of comedic themes including taking headlines very seriously, including one Manchester Evening News Article called "The Greater Manchester village which will add ten years to your life – but has one downside" which Zoë responded to by trying to find the downside in person.^[3] Some of Zoë's other notable videos include a visit to Thorpe Park Leeds business park after "mistaking" it for the theme park near London, asking someone if they knew where Saw – The Ride was,^[4] searching for Bono in Norfolk,^[5] and jokingly saying she'd throw books around a porcelain museum in Worcester.^[6]

In 2024, Zoë had a brief conflict with an actor playing The Grinch on Hits Radio Manchester, calling him a "thieving green little freak" after he supposedly stole a joke from her about the Wicked movie.^[7]

In 2025, Zoe started making videos fighting against parking fines issued by councils including Manchester^[8] and Liverpool City Councils.^[9] She also made a petition to the government to "Increase regulation of parking signage".^[10]

In 2025, Zoë went viral for creating videos about a conflict with Manchester City Council over misleading parking signage on Collier Street after she received a £50 parking fine for using the wrong parking machine on Collier Street in Manchester.^[11] Zoë's series of videos included her challenging Manchester Mayor Andy Burnham live on BBC Radio Manchester, telephoning the council multiple times, submitting Freedom of Information requests,^[12] visiting the site in-person and performing "stakeouts".^[13][14] The road in question contained an official council-owned sign pointing to a official-looking payment terminal owned by a nearby private car park,^[15] whereas the council's terminal was located on the nearby Beaufort Street, which Zoë claimed was misleading.^[16][8]

Her campaign resulted in the council refunding all fines given out on the street in the last 12 months,^[17] following the council's leader Bev Craig saying that the signs "could be clearer" and having the council review them.^[2] Zoë's campaign was praised by opposition councillors. Following the announcement by the council, Zoë began a "sign watch", documenting how long the council was taking to resolve the issue. During the campaign Zoë also raised concerns over the council's deadlines and handling of complaints.^[18]

Following ITV using images from Zoe's campaign and giving her a copyright strike, she created a series of videos criticising the company, calling them "little piss kidneys". In the videos, she called out ITV for being "hypocritical" for copyright striking her whilst saying in a TikTok that she's allowed to use the clips.^[18]

In August 2025, Liverpool City Council changed the times that visitors could park for free in the city centre.^[19] Zoë received a fine for parking on Bixteth Street outside of the free times, but claimed that the council did not adequately advertise the changes to the times due to some signs not being updated.^[9][20] In her video, Zoe showed that the “big white signs” in the car park showed charges until 7.30pm, however, the machine with a “really small” notice said 11.00pm.^[21][22]

Liverpool City Council initially refused her appeal,^[21] but later cancelled the fine and apologised after a parking warden admitted they follow the "big signs" in a video.^[23] The council later claimed that the parking charge was cancelled by mistake,^[24] which Zoë disagrees with due to their "robust" processes for cancelling fines.^[9]

Zoë has a number of characters she uses in her videos, including Corky, a Cork; Oy Vey, a gingerbread lady teddy supposedly born in 1988; Skin Graft, an old dog toy; and Leg, a teddy bear who she was going to swap with a similar bear that was on a stick in the shop. But, having been refused the swap, Zoë ended up keeping Leg, who she had built poorly and so he subsequently lost both his leg and his arm. ^[25]