White Fox (fashion brand)

White Fox
Company typePrivately owned
IndustryFashion
Area served
Australia
ProductsClothing, accessories
Websitewhitefoxboutique.com.au

White Fox is an Australian fast fashion business first established as an eBay retail business in 2013.[1] The business expanded to the United States in 2019 and the United Kingdom in 2024.[2] The business was started by Greek Australian entrepreneurs Daniel and Georgia Contos.[3]

In September 2025, White Fox expanded into beauty with the launch of White Fox Vol 1. The Beauty + Lifestyle Collection, a range of beauty and lifestyle products.[4]

References

  1. ^ "How White Fox duo conquered tween fashion and made $200m". Australian Financial Review. 23 October 2024. Retrieved 10 May 2025.
  2. ^ Lucianne, Tonti (22 April 2025). "What's up with White Fox? How 'Hotmail viral' marketing helped the fashion brand win over gen Z". The Guardian. Retrieved 10 May 2025.
  3. ^ "White Fox Boutique founders Daniel and Georgia Contos secure $70m Sydney headquarters". Neos Kosmos. 9 April 2025. Retrieved 10 May 2025.
  4. ^ Rae, Sophie (2025-09-28). "White Fox Launches First Beauty Collection". BeautyNewsDaily. Retrieved 2025-09-28.
This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.