Vital Farms
| Industry | Food processing |
|---|---|
| Founded | 2007 |
| Founder | Matt O'Hayer |
| Headquarters | , |
Key people | Russell Diez-Canseco (CEO)
Thilo Wrede (CFO) Pete Pappas (Chief Sales Officer & President, Eggs) Kathryn McKeon (CMO & General Manager, Butter) |
| Products | Eggs, butter |
| Revenue | US$658 million (TTM, June 2025) |
| Website | vitalfarms |
Vital Farms (NASDAQ: VITL) is an American egg and butter brand founded by Matt O'Hayer in 2007.[1][2] It is a public-benefit corporation.[3] Headquartered in Austin, Texas, the company emphasizes ethical sourcing, environmental sustainability, and animal welfare.
Vital Farms partners with a network of more than 425 family-owned farms across the United States. [4] The company became a certified B Corporation and operates as a public benefit corporation.[5]
History
Vital Farms was initially founded in 2007 by self-proclaimed entrepreneur Matt O’Hayer in Austin, Texas. O'Hayer built the company with 20 hens in a 27-acre farm based on the philosophy of Conscious Capitalism.[1][6] On July 31, 2020, the company went public on NASDAQ under the ticker symbol VITL.[7]
Vital Farms specializes in providing ethically sourced eggs and butter by partnering directly with a network of family-owned farms.[8][6]
See also
References
- ^ a b Sullivan, Paul (May 28, 2021). "How to Tell if a Company's Claim of Ethical Practices Is True" – via NYTimes.com.
- ^ Strom, Stephanie (November 23, 2015). "Putting the Chicken Before the Egg" – via NYTimes.com.
- ^ https://www.wsj.com/finance/investing/esg-public-benefit-corporation-invest-8fc67117
- ^ "Vital Farms Announces Fourth Quarter and Full Year 2024 Financial Results". Vital Farms Investor Relations. 6 March 2025. Retrieved 15 October 2025.
- ^ "Vital Farms: B Corporation Profile". B Lab Global. Retrieved 15 October 2025.
- ^ a b "68-year-old started 'about 50 businesses,' then 'stopped trying to get rich'—and built a $450 million egg company". CNBC. 2023-10-04.
- ^ "Pasture-raised egg producer Vital Farms sets terms for $125 million IPO".
- ^ "Vital Farms: Leading the Way in Ethical Food Production". Conscious Capitalism, Inc. Retrieved 2025-03-31.
External links