Vigloo

Vigloo is a microdrama streaming service with headquarters in South Korea, owned by SpoonLabs. It provides content produced in the U.S., Korea and Japan.[1] The service distributes dramas filmed in vertical, 9:16 ratio with 50-60 episodes that are 1 minute long.[2]

Background

Emerging during the early COVID period in China, microdramas have grown into a 7-billion-dollar market with dozens of dedicated platforms now operating.[2] Although the format first expanded across Asia, short-form scripted content optimized for mobile viewing is increasingly being produced and watched in markets worldwide.[3] Vigloo launched in July 2024 and it raised $86 million from Korean game company Krafton.[4]

Service

Content

Vigloo offers original content and licensed content.[5] The most common genre is romance, like romantasy.[2]

Business Model

Vigloo is available around the world, providing subtitles in 9 languages, including English, Korean and Japanese. 50% of Vigloo's revenue comes from the U.S.[1] Vigloo operates on a freemium model, where viewers can try several episodes and then can choose to continue by subscription or in-app purchases.[2] For licensed content, Vigloo collaborated with streaming platform PASSIONFLIX to repackage The Secret Life of Amy Bensen as a vertical, short-form series.[6] Vigloo is testing AI in creating content and visual effects.[7]

Programs

  • Matrimoney
  • Signed, Sealed, Deceived by My Billionaire Mailboy
  • Spring Break Bucket List
  • Stake to the Heart

References

  1. ^ a b MacDonald, Joan (3 June 2025). "Short Form Dramas Become Bigger Part Of The Entertainment Industry". Forbes. Retrieved 11 December 2025.
  2. ^ a b c d Berkowitz, Joe (12 September 2025). "Microdramas are TikTok turned up to 11, and they're coming for your time and money". Fast Company. New York. OCLC 33444063. Retrieved 11 December 2025.
  3. ^ Merican, Sara (4 April 2025). "Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report". Deadline. Retrieved 11 December 2025.
  4. ^ "Vigloo Enters U.S. Market". TVDrama.
  5. ^ "The Secret Life of Amy Bensen Reformatted as Micro-Drama". TVDrama.
  6. ^ "Passionflix teams with Vigloo, shifting key series to short-form". The Streamable.
  7. ^ "Vigloo Launches AI Full-Length Vertical Dramas". TVDrama.
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