Verve (clothing brand)
| Product type | Athletic apparel, activewear |
|---|---|
| Owner | Hung Yi Enterprise (鴻懿企業) |
| Country | Taiwan |
| Introduced | 2020 |
| Markets | Taiwan |
| Ambassadors | Sunny Wang (2023–2024) and Yu Chang (2025–) |
| Website | verve |
Verve is a Taiwanese activewear and athleisure clothing brand founded in 2020 by entrepreneurs Yu-Tai Cheng (鄭宇泰) and Po-Hsiang Shih (施博翔). Known primarily within Taiwan's fitness community, the brand has developed a following for its focus on domestically produced high-performance textiles and its emphasis on product quality. Verve's revenue surpassed NT$100 million within two years of launch, and the company has continued to report annual revenue doubling, despite fluctuations in Taiwan's e-commerce market.[1]
History
Verve was established in late 2020 by Cheng and Shih, who launched the brand with a focus on athletic performance clothing designed using Taiwan-manufactured technical fabrics. From its inception, the company adopted a production philosophy that emphasized extended testing and sampling, where each garment size is tested through physical wear trials.[2]
The brand first rose to prominence in Taiwan's fitness community, where its minimalist designs and focus on comfort helped it gain a dedicated consumer base. By 2022, Verve's annual revenue had exceeded NT$100 million, marking rapid growth for a young independent apparel company.[3]
In 2023, Verve introduced its first official brand ambassador, the Taiwanese actor and fitness personality Sunny Wang, aligning the brand more closely with lifestyle marketing and expanding its visibility.[4] That same year, Verve launched its first flagship pop-up store in Taipei at the PPP Art & Fashion Space. The pop-up emphasized in-person try-on experiences, reflective metallic visual design, and promotional limited-edition items.[5]
Despite increasing competition from international e-commerce platforms targeting the Taiwanese apparel market, Verve has continued its growth trajectory through domestic production partnerships and niche positioning within the gym and fitness sectors. In 2025, Verve announced its partnership with Yu Chang as ambassador, a Taiwanese professional baseball infielder.[6][7]
Controversies
In 2024, Verve's ambassador Sunny Wang drew public criticism after referring to a fan-requested heart gesture as a "sissy" (娘炮) action on social media while promoting a film. The remark was widely condemned as discriminatory, leading some influencers to call for a boycott of brands he represented, including Verve. In response, Verve issued a public statement emphasizing its longstanding support for diversity and inclusion, citing its participation in LGBTQ-related events such as Taiwan Pride and the "Rainbow Muscle" fitness initiatives, and called for constructive dialogue and social tolerance. Wang later apologized publicly, acknowledging his wording as inappropriate and expressing a commitment to being more thoughtful in the future.[8]
See also
References
- ^ 何佩珊 (2024-11-21). "製造比國際大廠更龜毛！機能服電商營收年年翻倍｜運動機能服 Verve 成立僅 4 年，營收破億" (in Chinese (Taiwan)). Business Weekly. Retrieved 2025-12-08.
- ^ Zazie (2025-04-14). "VOGUE Wellness Week 首日攜手VERVE X F45強勢開場！抗阻力力量訓搭配最好穿的機能服飾，助學員激發潛能，無畏挑戰自我！" (in Chinese (Taiwan)). Vogue Taiwan. Retrieved 2025-12-08.
- ^ 白硯儂 (2023-09-01). "潮流結合健身機能 VERVE全新系列首賣" (in Chinese (Taiwan)). Business Weekly. Retrieved 2025-12-08.
- ^ Arthur (2023-09-01). "主打最舒服的機能服飾！王陽明正式擔任 VERVE 首位代言人，旗艦快閃店限定登場！" (in Chinese (Taiwan)). LINE News.
- ^ 陳建興 (2023-08-31). "機能服飾VERVE正式公佈年度代言人王陽明 打造首間旗艦快閃店" (in Chinese (Taiwan)). China Daily News. Retrieved 2025-12-08.
- ^ 吳雅如 (2025-02-27). "張育成正式服裝代言！VERVE X 張育成聯名系列" (in Chinese (Taiwan)). Commercial Times.
- ^ 張沛嘉 (2025-02-26). "中職／張育成接下服裝代言 親自參與聯名商品設計" (in Chinese (Taiwan)). SET News. Retrieved 2025-12-08.
- ^ 林汝珊 (2024-08-21). "王陽明「娘砲」燒到代言！網點名VERVE回應 網紅開嗆：從今天開始拒穿" (in Chinese (Taiwan)). SET News. Retrieved 2025-12-08.