Turn It On! (Morgenshtern song)

"Turn It On!"
Single by Morgenshtern & Palc
LanguageRussian
English titleTurn It On!
ReleasedFebruary 6, 2019 (2019-02-06)
GenreAlternative hip hop
Length3:27
LabelYoola Music

Turn It On! (stylized as TURN IT ON!) is a single by Russian hip hop artist Morgenshtern featuring Russian band Palc, released on 6 February 2019 via Yoola Music. The track references the single 6ix9ine featuring Anuel AA "Bebe".[1][2] The release preceded a major tour supporting Morgenshtern's second studio album, Ulybnis, durak!.[3]

Background

The single was announced a day before its release.[4]

The track features Palc, who won a competition held by Morgenshtern. Participants had to write a song about the sea, perform it, and record a video. The winner traveled with Alisher to Cyprus to record the track and shoot the music video.[1]

Music video

The music video, shot in Cyprus,[5] was released on 6 February 2019 on Morgenshtern's official YouTube channel.[6]

Charts

Chart (2019) Peak
position
(registration required) World (Zvooq.online)[7] 5
 Russia (VK)[7] 10

References

  1. ^ a b "Morgenshtern, Palc "Turn it on"". The Flow (in Russian). 2019-02-06. Archived from the original on 2019-12-14. Retrieved 2020-08-02.
  2. ^ "MORGENSHTERN – TURN IT ON! Lyrics | Genius Lyrics". Genius. Archived from the original on 2020-09-11. Retrieved 2020-08-02.
  3. ^ "Morgenshtern presented the summer video for pop track "Turn It On!"". ТНТ Music (in Russian). 2019-02-07. Archived from the original on 2020-10-20. Retrieved 2020-08-02.
  4. ^ "Morgenshtern & Palc – Turn It On! / Video premiere on Rhyme.ru". Rhyme.ru (in Russian). 6 February 2019. Archived from the original on 2020-10-20. Retrieved 2020-08-02.
  5. ^ Farit Amirov (2019-02-08). "Morgenshtern and Palc bring summer and warmth in the new video "Turn It On"". Sova (in Russian). Archived from the original on 2020-12-04. Retrieved 2020-08-02.
  6. ^ "MORGENSHTERN & PALC - TURN IT ON! (Video, 2019)". YouTube (in Russian). 2019-02-06. Archived from the original on 2020-12-16. Retrieved 2020-08-02.
  7. ^ a b "Weekly music charts: leading artists include Tima Belorusskih, Face, Zivert, Kazka and others". InterMedia (in Russian). 2019-02-14. Archived from the original on 2020-10-02. Retrieved 2020-08-02.