TradeKorea

Article

tradeKorea
Founded2008 (2008)
HeadquartersGangnam District, Seoul, Korea
Key people
JS Yoon, CEO
ParentKorea International Trade Association
Websitewww.tradekorea.com

The English website (tradekorea.com) serves as a global trade hub that connects international buyers with Korean sellers. It supports exporters by providing services such as product registration, Request for Quotation (RFQ) management, AI-based auto matching, buyer invitation programs, and online exhibitions. In addition, the platform offers tiered membership benefits (VIP, PRO, and BIZ), including customized services and premium matchmaking opportunities.

The Korean website (kr.tradekorea.com) functions as a support platform for Korean exporters. It provides features such as product registration, seller store creation, promising buyer matchmaking, buyer purchase offers, and assistance with entry into global B2B marketplaces. The site also shares trade-related news and marketing insights through tradeKorea Story and highlights successful export cases to strengthen the competitiveness of Korean companies.

History

2008 — The Korea International Trade Association (KITA) launched tradeKorea as a global B2B e-trade platform. In its early stage, the platform mainly provided online business matching services between international buyers and Korean sellers.

2010s — The platform expanded multilingual services, including English and Chinese, and introduced a dedicated portal for Korean companies (kr.tradekorea.com) to strengthen export support functions. During this period, features such as product registration, RFQ management, and seller store creation were added.

2020s — Alongside platform advancement, tradeKorea expanded its offline-linked programs, including “Matching Day,” global buyer invitation meetings, and the KITA Summit. These hybrid programs aimed to help Korean companies discover potential buyers and increase the success rate of business deals.

2025 — At the KITA Global e-Commerce Summit, KITA announced the introduction of AI-based buyer recommendation and onsite marketing functions, pursuing service innovation focused on personalized matchmaking.

Services

1) English Website (tradekorea.com) — Key Features

a) Trade Services

- B2B Matchmaking: A business matchmaking program operated by the Korea International Trade Association (KITA) that provides tailored consultations and business connections between international buyers and Korean sellers.

- Request for Quotation (RFQ): A service that allows global buyers to post product or condition requests, enabling Korean sellers to submit proposals directly.

- AI-based Auto Match: A weekly service that uses AI technology to match buyers and sellers with similar interests.

- Buyer Invitation Program: A program in which KITA invites overseas buyers to meet with sellers for one-on-one consultations and business opportunities.

b) Trade Shows

- Project Exhibition: Online exhibitions organized by specific industries or themes, allowing buyers to explore products by category.

- TK Highlights: A special promotional section showcasing the latest popular products and top sellers through storytelling.


c) Membership Benefits (VIP, PRO, BIZ)

- VIP: Recommendations of 6 buyers or sellers via AI-based Auto Match, monthly best seller selection, real-time expert chat consultations, keyword search promotion support, and customized matchmaking support.

- PRO: Recommendations of 3 buyers or sellers via AI-based Auto Match.

- BIZ: Recommendation of 1 buyer or seller via AI-based Auto Match


2) Korean Website (kr.tradekorea.com) — Key Features

a) Seller Onboarding

- Product Registration and Seller Store Support: Allows Korean companies to register products and create dedicated stores for each brand.

b) Buyer Discovery

- Promising Buyer Match: Selects three global promising buyers each month and facilitates business introductions with tradeKorea sellers.

- Buyer Extraction and Business Proposal: Identifies buyers from the tradeKorea database with high interest in sellers’ products, allowing customized trade proposals.

- Buyer Purchase Offers: Enables sellers to respond directly to purchase requests submitted by international buyers.

- Global B2B Platform Entry Support: Provides assistance for sellers to enter online marketplaces such as Alibaba and Global Sources.

c) Content Services

- tradeKorea Story: Offers trade-related news, overseas market trends, and marketing tips to support exporters.

- Seller Success Cases: Shares successful international expansion stories of tradeKorea sellers to provide practical guidance for new sellers.


See also

References

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