Tiferet Lifshitz

Tiferet Lifshitz (Hebrew: תפארת ליפשיץ; born 1976) is an entrepreneur, businesswoman, and a specialist in personal and organizational development. She is the founder of FixAir, a leading consultancy firm for startups,^[1] and a founding member of two international investment platforms: Hanaco Ventures and Aurelius Capital.^[2]

Lifshitz was born in Hadera, Israel.

She earned a degree in Art and Photography from Camera Obscura (2001–2004). In 2019, she completed her training as a certified coach in the fields of relationships, parenting, and business through the Adler Institute. A year later, she became a certified mediator, from the same institute.^[3]

In 2021, she was certified as an NLP Master Practitioner, with a specialization in trauma and post-trauma treatment. That same year, she studied Positive Psychology at Reichman University. She also pursued a bachelor’s degree in Education and Society with a specialization in Criminology at Ono Academic College.^[4]

At the age of 28, Lifshitz co-founded her first company, Sales Gate International (SGI), with her husband Alon Lifshitz, which helped Israeli companies expand into European and Japanese markets. Over the years, she initiated and established various ventures and guided organizations through processes of change and growth, both at the business and human levels.^[5][6][7]

Lifshitz is the founder and owner of FixAir, a company specializing in personal and business coaching for early-stage entrepreneurs. FixAir employs an integrative approach that combines mindset, personal identity, vision, and action. The company supports first-time entrepreneurs, second-time founders, and professionals aiming to turn their expertise into successful independent businesses. Its methodology integrates tools from coaching, NLP, mediation, and positive psychology.^[8]

Notable clients include celebrity chef Yaron Kestenbaum, medical engineer David Adler, Knesset member Stav Shaffir, and organizations such as the Israel Export Institute, Homage, and others.^[9]

In the next stage of her career, Tiferet joined her husband Alon in founding and managing the venture capital fund Hanaco Ventures,^[2] where she specialized in investor relations and organizational management. As of 2025, the fund manages over $2 billion in assets.^[10]

In 2025, Tiferet was a founding member, together with Alon, of Aurelius Capital, an investment fund focused on dual-use and defense technologies.^[11][12]

Tiferet has been married to Alon Lifshitz since 2002. They have two daughters and resides in Tel Aviv.^[13]