The 1% Club

The 1% Club is a British game show that has aired on ITV since 9 April 2022, and is hosted by Lee Mack. The show is styled as an IQ test and the questions are not based on general knowledge, like many shows, but on "logic and common sense". The top prize achievable is £100,000.

The first series averaged 5.3 million viewers across its span of eight episodes, whilst the second series averaged 5.4 million viewers.^[2]

All questions used during the game are taken from a set that have been put to members of the general public prior to the show. The questions are classified by the percentage of participants who answered correctly; those with lower percentages are considered to be more difficult.

One hundred contestants are each given a £1,000 stake at the beginning of the game. Mack asks 15 questions of increasing difficulty (90% to 1%), each of which has a 30-second time limit, and the contestants secretly lock in their answers on their mobile phones or tablets. If a contestant misses a question, they are eliminated with their stake added to the final prize pot.

Upon reaching the fifth question (50%), each remaining contestant is given the option to pass on any one question except the last (1%). In order to pass, a contestant must put their £1,000 into the prize pot. Upon reaching the ninth question (30%), any contestants who have not yet used their pass may either keep their £1,000 and immediately leave the game, or continue playing; those who have used their pass must continue.

All contestants who answer the 14th question (5%) correctly or pass it, or who advance the furthest in the game if all 100 are eliminated, become finalists. They may each choose to take an equal share of £10,000 and leave the game, or attempt the 1% question. Any contestants who attempt the question and answer it correctly receive equal shares of the prize pot; those who miss it receive nothing. In addition, any contestants who reach the 1% question without using their pass or giving an incorrect answer keep their £1,000 irrespective of the final outcome.

The show was originally planned to be filmed in early 2020^[3] but was delayed due to the COVID-19 lockdowns^[4], not airing until April 2022.

On 29 August 2025, ITV began a casting call for a Kids Special version of the show, which was filmed on 27 October 2025.^[5] The show will feature 100 children aged 9–15. It will follow the same format as the main show, and will be hosted by Mack.

In November 2025, ITV released a trailer for a new edition of the show called "The 1% Club Rollover". It will feature a new twist in that anyone who makes it to the 1% question in any of the first four out of five shows will return the following episode in an attempt to gain more money. As such, the maximum prize that can be gained during the week will quintuple to £500,000, though this is highly unlikely as all one hundred contestants will need to use their pass to skip a question in all episodes, and the same singular contestant would need to make it through to the final every time to win the maximum prize. The episodes will broadcast over five consecutive nights from 8th December to 12th December 2025.

In 2023, the show won a National Television Award in the quiz/game show category.^[11]

BBC Studios holds international format and distribution rights to the series.^[12]

In 2022, BBC Studios signed a licensing deal with John Adams Leisure to develop, manufacture and distribute a table-top board game based on the game show under the Ideal label. The game was released on 18 July 2023.^[33]

• The 1% Club at IMDb