Sahil Arora

This article is about the cryptocurrency manager. For the esports player, see Universe (gamer).
Sahil Arora
Born1999 or 2000[1]
India
Known forCryptocurrency Rugpulls

Sahil Arora is an Indian-born Dubai-based cryptocurrency figure,[2][3] known for facilitating the creation and promotion of celebrity Solana meme tokens (or memecoins). He is often referred to as a self-styled "super-villain" in the crypto space.[4]

Celebrity projects

Caitlyn Jenner - Jenner Token

Arora facilitated the launch of former American decathlete Caitlyn Jenner's "JENNER" token in May 26 2024 on Pump.fun where Jenner posted a tweet including a photo of herself with Donald Trump. It gained $113.5M of volume within 4 hours of its launch. Later on, Jenner claimed to have been scammed by Arora, alleging insider trading on his part.[5][6]

Iggy Azalea - Mother

Australian rapper Iggy Azalea launched here celebrity "MOTHER" token on June 5 2024 on Pump.fun. This token launch was linked to Sahil Arora.[7] It peaked at ~21 cents in Jun 7 2024. As of 15 June 2025, this token is now trading at ~0.75 cents.[8]

Impersonation of Changpeng Zhao's Dog - Broccoli

Chinese-Canadian Changpeng Zhao (CZ) and founder of Binance was not involved in this scheme. Arora launched a Solana token on Pump.fun using the same wallet linked to JENNER to create a false impression that the launch was officially tied to CZ's dog. According to TrenchRadar, Arora controlled ~79% of the BROCCOLI token supply with 15 new wallets. His first set of sales caused the token's price to plummet over 90% from $9.57 billion to $907 million in 34 seconds.[9][10] He claims to have profited ~$6.5M from the project. When asked if this was his most successful scam, Arora replied affirmatively.[9][11]

Financial impact

Arora claims to have overseen over 100 memecoins. On August 14th 2024, ZachXBT, a Web3 investigator, estimates that Arora made between $2-3 million through insider dumping cryptocurrency rugpull schemes.[12] In 2024, it was reported that the Philanthropist Saad Kassis-Mohamed launched an initiative to provide legal and financial support to investors who claimed to have lost money in Arora’s alleged celebrity memecoin rug pulls, including a verification process for claims and for collective action and emotional support.[13][14][15]

References

  1. ^ Qureshi, Mehab (August 16, 2024). "Sahil Arora Says It Took "A Lotta Brain" Making Millions Off Celebrity Memecoins - "The Defiant"". thedefiant.io.
  2. ^ "Why Crypto Scams Still Exist, Rise and Fall of Scammer Sahil Arora | OKX News". OKX. Retrieved 2025-11-16.
  3. ^ "Celebrity Memecoin Scammer Boasts of 'No Consequences Under Trump,' Claims Millions in Profit". CCN.com. 2025-06-16. Retrieved 2025-11-16.
  4. ^ Knight, Ben (2025-05-19). "Memecoin "Super Villain" Sahil Arora Declares Rug Pulls the "Biggest Casino on Earth"". Crypto News Australia. Retrieved 2025-11-15.
  5. ^ Gladwin, Decrypt / Ryan S. (2024-05-27). "Meet the Crypto Promoter Who Says He Launched Caitlyn Jenner's Solana Meme Coin". Decrypt. Retrieved 2025-06-15.
  6. ^ "Caitlyn Jenner Says She Was "Scammed" By Sahil Arora". Cryptonews. 2024-05-28. Retrieved 2025-06-15.
  7. ^ yyctrader (2024-06-07). "Iggy Azalea's MOTHER Memecoin Hits $200 Million Market Cap - "The Defiant"". thedefiant.io. Retrieved 2025-06-15.
  8. ^ "Mother Iggy Price: MOTHER Live Price Chart, Market Cap & News Today". CoinGecko. Retrieved 2025-06-15.
  9. ^ a b Gladwin, Decrypt / Ryan S. (2025-02-14). "Sahil Arora 'Rugs' Fake Dog Coin of Binance Founder 'CZ' Using Caitlyn Jenner Deployer Wallet". Decrypt. Retrieved 2025-06-15.
  10. ^ Ghosh, Monika (2025-05-18). "Creator of over 100 memecoins says rug pulls are the 'easiest way to make money'". CryptoSlate. Retrieved 2025-06-15.
  11. ^ "Sahil Arora 'Rugs' Fake Dog Coin of Binance Founder 'CZ' Using Caitlyn Jenner Deployer Wallet". cryptonews.net. 2025-02-14. Retrieved 2025-06-15.
  12. ^ "Memecoin 'mastermind' Sahil likely made $3M from 'Celeb meta' — ZachXBT". Cointelegraph. 2024-08-15. Retrieved 2025-06-15.
  13. ^ Roy, Rony (31 May 2024). "Sahil Arora's alleged rug pulls prompt WeCare Foundation's support". Crypto.news. Retrieved 7 December 2025.
  14. ^ Dale, Oliver (4 June 2024). "Sahil Arora Banned from X Amidst Celebrity Memecoin Scam Allegations". Blocknomi. Retrieved 7 December 2025.
  15. ^ Kushner, David (2 February 2025). "Inside the shady world of celebrity meme coins". Business Insider. Retrieved 7 December 2025.
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