Psycho Bunny
| Company type | Private |
|---|---|
| Industry | Clothing |
| Founded | 2005 |
| Founder |
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| Headquarters | , |
Key people |
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| Website | psychobunny |
Psycho Bunny is a privately held men's, women's, and children's clothing company founded in 2005.[1] Its headquarters are in Montreal and it has an office in New York City, where it was founded.[1]
In 2005, Robert Godley founded men's contemporary label Psycho Bunny with friend and business partner Robert Goldman.[2] Handmade from English silk, Psycho Bunny neckwear featured designs like tiny spades and Donnie Darko-style rabbit skulls, the latter inspiring the label's name. Godley once stated: "When I showed that tie to a buyer, she said, look at the psycho bunny! The name stuck".[2] Since the launch of the initial neckwear collection, the brand has expanded into other categories including polo shirts and t-shirts, bottoms, cashmere scarves and socks, and a golf collection.[3]
Alen Brandman, CEO of Thread Collective, took ownership of the company in 2021.[4][5]
In 2022, Psycho Bunny opened stores in Kenwood Towne Centre, Ross Park Mall, and Easton Town Center.[6] In Fall 2023, Psycho Bunny opened a location in West Edmonton Mall.[7]
Tennis tournament sponsorships
In 2024, Psycho Bunny signed a multi-year contract to be a silver-tier sponsor of the National Bank Open (NBO) tennis tournaments in Montreal and Toronto until 2027.[8] They are the official athletic apparel sponsor for Tennis Canada for the NBO, as well as the Davis Cup and Billie Jean King Cup.[8] They also supply outfits for all volunteers and put up merchandise stands for exclusive clothing at both tournaments.[8][9]
References
- ^ a b "Our Story". Psycho Bunny. Retrieved 2025-02-03.
- ^ a b "10 Essentials: Robert Godley". GQ. Archived from the original on August 21, 2010. Retrieved 2 March 2016.
- ^ Palmieri, Jean E. (2017-07-31). "The Wild Rise of Psycho Bunny". WWD. Retrieved 2018-08-29.
- ^ "Psycho Bunny Rolling Out Retail Under New Owners". Yahoo News. 23 May 2022. Retrieved 2023-05-02.
- ^ Verdon, Joan. "Psycho Bunny Hops Into Two New Malls, With More Stores On The Way". Forbes. Retrieved 2023-05-02.
- ^ Verdon, Joan. "Psycho Bunny Stores Are Multiplying Rapidly, U.S. Locations To Double This Year". Forbes. Retrieved 2023-05-08.
- ^ "Psycho Bunny | West Edmonton Mall". www.wem.ca. Retrieved 2023-12-26.
- ^ a b c "FAQ: Psycho Bunny and Tennis Canada Partnership". Psycho Bunny. 16 February 2024.
- ^ "Tennis Shop". Psycho Bunny.