Peter Boatwright

Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. His also an Allan D. Shocker Professor of Marketing and New Product Development Boatwright has coauthored three books:[1] The Design of Things to Come: How Ordinary People Create Extraordinary Products, Built to Love – Creating Products that Captivate Customers, and Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team.

Academia

Boatwright has an M. S. in Statistics from University of Wisconsin, and both his MBA and Ph.D are from University of Chicago’s Booth School of Business.[2]

Books

  • Built to Love: Creating Products that Captivate Customers co-authored with Jonathan Cagan, Berrett-Koehler Publishers, 2010
  • The Design of Things to Come: How Ordinary People Create Extraordinary Products co-authored with Craig M. Vogel and Jonathan Cagan, Wharton School Publishing/Pearson Education, 2005[3]
  • Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team co-authored with Jonathan Cagan, Rivertowns Books Publishers, 2024.

References

  1. ^ "Discovery". scholars.cmu.edu. Retrieved 2025-10-08.
  2. ^ "LinkedIn Profile".
  3. ^ "Book Review: The Design of Things to Come | Industrial Designers Society of America - IDSA". Archived from the original on 2011-09-22.
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