Perfectly Imperfect (platform)

Perfectly Imperfect
Founded2020
URLwww.pi.fyi

Perfectly Imperfect is an online newsletter and social media platform.[1][2][3] It was initially founded in 2020 as a biweekly email newsletter that focused on curated, authentic recommendations from artists to major celebrities.[4] In January 2024, Perfectly Imperfect launched PI.FYI, a social media platform. The platform is based around sharing recommendations. Its main feed is presented in reverse chronological order and is not algorithmically curated.[5][6]

Founding and early years

Perfectly Imperfect was started during the COVID-19 pandemic by Tyler Bainbridge, alongside college friends Alex Cushing and Serey Morm, whom he met at UMass Lowell; Morm later departed.[5] Motivated by a dissatisfaction with algorithm-driven recommendation culture, they launched on Substack in September 2020.[7] Its early newsletter format, PI published brief recommendation lists and personal notes from contributors. In October 2024, PI announced it was leaving Substack to launch its own site.[8]

Features and community

The current platform, PI.FYI, features both editorial content (guest columns, long-form essays, staff picks) and user-generated recommendations. The platform also supports “Ask” posts, where users can solicit recommendations from the community, and allows commenting, liking, and profile customization.[9] In August 2025, it launched an events feature.[10]

Events

In 2022, Perfectly Imperfect hosted their first offline event at Baby’s All Right in Brooklyn, with a performance by The Dare.[11]

Since its launch in August 2025, the Events feature has hosted company-organized and community-organized meetups globally. Notable events include a September 2025 NYFW event co-hosted with Grailed. The show was headlined by Fakemink, with sets by wegonebeok and featured a surprise appearance by Nettspend.[12] Photographs were taken by Mark Hunter and Steven Irby.[12]

References

  1. ^ Cai, Delia (January 28, 2022). "Perfectly Imperfect and the Growing Currency of the Personal Recommendation". Vanity Fair.
  2. ^ Waite, Thom (October 1, 2025). "Anti-slop: what if social media actually delivered on its promises?". Dazed.
  3. ^ Capulong, Izzy (February 6, 2024). "Perfectly Imperfect Wants to Know What You're Into". Office Magazine.
  4. ^ Song, Sandra (October 2, 2024). "Viral recommendation newsletter Perfectly Imperfect is free from the algorithm". The FADER.
  5. ^ a b Bernstein, Joseph (January 21, 2024). "Can Everyone Be a Tastemaker?". The New York Times.
  6. ^ Nguyen, Kevin (January 29, 2024). "Perfectly Imperfect launches an earnest, anti-algorithm social network". The Verge.
  7. ^ https://theface.com/culture/its-cool-to-be-awkward
  8. ^ https://www.newyorker.com/culture/infinite-scroll/the-banality-of-online-recommendation-culture
  9. ^ https://www.theverge.com/creators/24054294/perfectly-imperfect-pi-fyi-app-tyler-bainbridge
  10. ^ https://www.businessinsider.com/perfectly-imperfect-nostalgia-events-community-grow-social-network-app-newsletter-2025-8
  11. ^ Hawgood, Alex (2022-10-25). "What the 'Cool Kids' Are Super Into (Published 2022)". The New York Times. Retrieved 2025-11-22.
  12. ^ a b "Check out the best moments from our NYFW party, in collaboration with Perfectly Imperfect". Grailed. Retrieved 2025-11-22.

Official website

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