Ove Pihl

Ove Pihl (born 2 May 1938) is a Swedish art director, book publisher and graphic designer. He is mostly known as founder of the advertising agency Falk & Pihl and the publishing companies Atlantis and Page One Publishing.[1] He is also an artist[2] with a number of exhibitions.

Career

Early years in advertising

Pihl went to Enskede Läroverk school in Stockholm and received a degree from Beckman’s School of Design, Stockholm, in 1959 and from School of Visual Arts, New York, in 1963. Among his teachers at SVA were the legendary graphic artists Milton Glaser, Tony Palladino and Ivan Chermayeff. In 1962, Pihl submitted pupils’ work to the exhibition ’Graphic Design USA’ in Moscow. He received his first award from the Type Directors Club in New York the same year. During his time in New York Pihl worked as graphic designer for Lippincott & Margulies and as art director for McCann Erickson.

After returning to Stockholm, Pihl was employed by the advertising agency Ervaco Annonsbyrå, where he created the campaign for the shift to right hand traffic in Sweden, in collaboration with Björn Bunge. In 1968 he was employed by Arbmans Annonsbyrå, where he became partner in 1969. There he created successful campaigns for, among others, Gulf, Semper AB, and the newspaper Expressen. Pihl also worked for Svenska Telegrambyrån Advertising in Stockholm.

Falk & Pihl

In 1971 Pihl founded an advertising agency in collaboration with Lars Falk, Lars Hansson, Ulf Rådegård, and Magnus Åkerlind. In 1974 Ove Pihl and Lars Falk reorganized the company into Falk & Pihl.[3] It became one of the leading advertising agencies in Sweden, with clients such as SAAB, Ericsson, Semper, Frionor, Uplandsbanken, Pommac, SSAB, PK-Banken, Cederroths, Fiat, Mazda, the Swedish Parliament, Tor Line, A Smoke-free Generation, and Vegete. Falk & Pihl won several awards for their work. In 1983 Falk & Pihl was purchased by American advertising agency Doyle Dane Bernbach.

Atlantis

In 1974 Pihl, with Kjell Peterson, founded the book publishing company Atlantis, which became renowned for exquisitely designed non-fiction books and ambitious issues of classical literature.[4][5]

Page One Publishing

In 1990 Pihl, together with Robert Malmkvist, founded the book publishing company Page One Publishing. It specialized in the creation and production of high-quality non-fiction books, approaching clients through sales channels outside of the established book market. In 1998 Page One Publishing mastered the largest Swedish book production ever in one single printing – one million bounded copies - for the telecom company Telia. The book was aimed at the entire Swedish population and dealt with the new information technology. For twenty years Page One Publishing has created and produced more than 4 million non-fiction books distributed over large parts of Europe. Among notable clients are Åhléns, IKEA, H&M, the Swedish armed forces, Indiska, Stockholm Energi, Gant, University College of Arts, Crafts and Design, Swedish Royal Court, Swedish Mail, COOP, Hemköp, Atlas Copco, Carrefour, Scania.

Awards

  • Type Directors Club, New York 1962
  • Graphic Design USA, Moscow 1962
  • Swedish Art Directors Club, numerous Golden Egg awards
  • Elected to the "Advertising Hall of Fame" Platinum Academy 1986
  • "Pour le Merite Gastronomique" M. Sandahl Foundation 1992
  • Diploma Award - The Academy of Gastronomy 1998

Jury work

  • Jury on numerous occasions in the Swedish "Golden Egg" competitions 1965 - 1985
  • Chairman of the jury of the "Golden Egg" awards 1994
  • Jury "Excellent Swedish Design" 1984
  • National jury Clio - awards 1983
  • Jury International Posters, Berlin 1988
  • Clio Executive Jury, San Francisco 1996

Teaching

  • Head teacher and founder of "A & O" Advertising Concept Art / Copy
  • Berghs School of Advertising, Stockholm 1988 - 1992

Board of directors

Exhibitions

Advertising

  • Doyle Dane Bernbach "Falk & Pihl Advertising" New York 1986
  • Landskrona Museum "Ove Pihl, retrospective" 2007

Art

  • Pierre & Peters Interior, Stockholm 2017
  • Pierre & Peters Interior, Stockholm 2016
  • Galleri Sjöhästen, Nyköping 2016
  • Pierre & Peters Interior, Stockholm 2015
  • Stensalen, Stockholms Slott 2014
  • KonstnärsBaren, Stockholm 2013
  • Pierre & Peters Interior, Stockholm 2012
  • Hotell Anglais, Stockholm 2011
  • Galleri Sjöhästen, Nyköping 2010
  • Galleri Diplomat, Stockholm 2010
  • Galleri Ewerts, Nyköping 2009
  • Chateau I´Arnaude, Frankrike 2008
  • Galleri Roddarhuset, Vaxholm 2008
  • Galleri Gummesons, Stockholm 2008
  • Pontus by the Sea, Stockholm 2007
  • Sturehov, Stockholm 2006
  • Galleri Gummesons, Stockholm 2005
  • Galleri Gummesons, Stockholm 2004

Notes

  1. ^ Vem är Det (Swedish Who's Who) Nationalencyklopedin
  2. ^ "Ove Pihl Målningar". www.ovepihl.com. Retrieved 2019-11-18.
  3. ^ McDonough, John; Egolf, Karen (2015-06-18). The Advertising Age Encyclopedia of Advertising. Routledge. ISBN 9781135949068.
  4. ^ Livres hebdo 1990 - Volume 12, Nos 38/43 - Page 92 "Kjell Peterson était directeur de Forum, une maison d'édition appartenant à Gérard Bonnier. aujourd'hui disparu. Il proposa à celui-ci de miser sur une nouvelle société éditoriale qu'il voulait créer avec Lars Falk et Ove Pihl, deux publicitaires."
  5. ^ Book publishing worldwide: special reports on Germany, ... 1979 - Page 25 "Atlantis ... A third partner is an advertising agency run by two young men, Lars Falk and Ove Pihl, which will of course bring in not only capital but art and promotion expertise."

References

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