Ori Toledano

KAYMA
Ori Toledano, אוֹרִי טולדנו
Ori in 2018
Background information
Born (1985-03-21) March 21, 1985
Tel Aviv, Israel
Genres
  • Rock
  • Pop
Occupations
  • Singer
  • songwriter
  • musician
InstrumentsGuitar, bass, synthesizer, piano, drums
Years active2006–present
Websitemodekayma

Ori Toledano' (Hebrew: אוֹרִי טולדנו; born on March 21, 1985) is a creative artist, singer, and music producer Israeli known by his stage name – "KAYMA" ("Sustainable" in Hebrew).[1]

Background

Ori Toledano was born in Tel Aviv to Liora Gal and the singer Avi Toledano,[2] who represented Israel in the Eurovision 1982 contest. Toledano has two older brothers, Eran and Tal and three younger siblings from his father's second marriage, including the singer Lihi Toledano.

In 2005, after his Military service, Toledano moved to the US and moved between New York City,[1] Nashville, Miami[2] and Los Angeles, where he eventually lived for about four years. During his stay in the USA, he studied sound and music production at the prestigious SAE Institute, and began writing, narrating and producing jingles for advertisements for an Israeli TV channel abroad.[1]

In 2009, upon his return to Israel, Ori founded the "Stereotype" bar at 99 Allenby Street, and at the same time, lectured and coordinated the sound engineering course at the Ono Academic College.[2]

In 2014, together with his partner, he founded the music company and recording studio Snowstar.Company, under which he wrote and produced original music for television series and composed commercial jingles for large companies and famous brands, including: Goldstar Beer, Soda Stream, Fiber, Intel, Subaru, Unilever, Waves Audio, Fatal Hotels, Bank Leumi and more.

Career

In 2021 Toledano launched his solo career under the stage name "KAYMA". KAYMA's first solo single, called "Onsitelover", was released in May of the same year,[1] and was accompanied by a music video that was shot in Kyiv several months before the Russian invasion of Ukraine broke out. The song entered the playlists of leading radio stations in Israel and Europe.

In November 2021 he released a second single, "Learn to Say No",[3][4][5][6] which reached number one on the Italian official radio chart (Earone). "Learn to Say No" was the third most played songs on Spotify Italy and entered the playlists of major radio stations in Israel, Germany and Italy. With this single KAYMA became one of the most played artists in Italy. The music video for the song, which Toledano wrote and directed himself, entered the official playlists of MTV and VH1 in Italy.[7]

After the first two singles, Toledano released his first EP[8] called "Mid Side Notes", which included 4 songs and another special rendition of "Onsitelover", from a live show he filmed at Emmanuel Church with 11 musicians and backing singers.

In June 2022 KAYMA went on tour in Germany together with the band Lola Marsh, for which he also produced two songs on the album "Shot Shot Cherry".

In the summer of 2022 Keima was invited to perform at a number of large festivals in Italy including: Battiti live, where he performed in front of an audience of about 40,000 people.[9] As part of his activities in Italy, he was covered in the magazines including Elle, billboard, Panorama,[10] and Corriere della sera.[11][12]

In December 2022, with the release of his third single "Bad Blood",[13][14] KAYMA was invited to perform at the Vatican at an event marked by world peace, where he was also invited to meet Pope Francis.[15] The event was broadcast on national television Canale 5 to about 60 million viewers in Italy. At the event, KAYMA appeared alongside international artists such as Amy Lee, Riccardo Cocciante José Carreras, and Aka7.

In June 2023, KAYMA made his debut at The Barbie Club in Tel Aviv,[16] with a promise to release the debut album "New Trying Outs" on October 13.[17]

Due to 2023 Hamas-led attack on Israel, the release date of the album was postponed to April 12, 2024. In December 2023, he released the song "Dancing on dust" in memory of those murdered in the Nova Festival.

Personal life

During his stay in the US, Toledano got married, but later divorced after two years of marriage. Toledano currently lives jointly with Dalit Namirovsky and their two children, Elia who was born in 2015 and Jonathan from Nemirovsky's previous relationships.[2]

Discography

Singles
  • Onsitelover (July 28, 2021)
  • Learn To Say No (November 23, 2021)
  • Learn To Say No – Radio Edit (April 1, 2022)
  • Mid Side Notes E.P (June 24, 2022) [Onsitelover, Learn To Say No, Mama, Sympathy, Onsitlover (live from Immanuel church, Jaffa 2021)]
  • Bad Blood (January 20, 2023)
  • Blue (May 18, 2023)
  • World on a Wait (September 11, 2023)
  • Dancing On Dust (December 21, 2023)

References

  1. ^ a b c d Niron, Mickey (May 8, 2021). "שר וקיים" (in Hebrew). Mako. Retrieved February 24, 2022.
  2. ^ a b c d Freidman, Amit (February 24, 2022). "האזינו: הבן של אבי טולדנו הוציא שיר, וזה בכלל לא מה שאתם חושבים". Ynet (in Hebrew). Retrieved February 24, 2022.
  3. ^ "Learn To Say-no" (in Italian). Repubblica. June 29, 2021. Retrieved July 29, 2021.
  4. ^ Friedman, Ami (July 29, 2021). "Listen: Our father's son released a song, and it's not at all what you think" (in Hebrew). Israel Hayom. Retrieved February 24, 2022.
  5. ^ "Kayma e il nuovo singolo "Learn To Say No"" (in Italian). Spaghettimag. March 30, 2022. Retrieved March 30, 2022.
  6. ^ "Tel Aviv's hottest new act KAYMA drops debut single "Onsitelover"". Mundane. March 24, 2022. Retrieved March 24, 2022.
  7. ^ Gil Meshali (April 7, 2022). "The highest international entrance: Ori Toledano stars in the parades in Italy" (in Hebrew). Mako. Retrieved April 7, 2022.
  8. ^ Noam Cohen (September 19, 2022). ""I took the thing I love to do the most and commercialized it – I was a peddler of intellectual property"" (in Hebrew). Mako. Retrieved September 19, 2022.
  9. ^ Shani Nachshoni (January 27, 2023). "Italian superstar: Avi Toledano's son performs in front of 40 thousand people" (in Hebrew). Kan. Retrieved January 27, 2023.
  10. ^ Panorama (magazine) (January 24, 2023). "Learn to say NO" (in Italian). Retrieved January 24, 2023.
  11. ^ "Bad Blood NO" (in Italian). January 24, 2023. Retrieved January 24, 2023.
  12. ^ Dailymotion (January 24, 2023). "Kayma presenta all'Adnkronos il nuovo LP 'Mid Side Notes' NO" (in Italian). dailymotion. Retrieved January 24, 2023.
  13. ^ Panorama (magazine) (January 27, 2023). "Bad Blood NO" (in Italian). Retrieved January 27, 2023.
  14. ^ Gil Mashali (January 29, 2023). "Kayma enters the playlist on the leading Italian radio with the new song" (in Hebrew).
  15. ^ Gil Mashali (December 18, 2022). "the Israeli singer invited for Pope Francis' birthday".
  16. ^ "KAYMA-Barby". Secret Tel Aviv. October 6, 2022. Retrieved October 6, 2022.
  17. ^ Dalia Ben Ari. "Hot, hot, hot: after conquering Italy – Ori Toledano attacks Israel" (in Hebrew). את (כתב עת). Retrieved October 5, 2023.
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