Onpassive

ONPASSIVE
IndustrySoftware as a service
Founded2018 (2018)
FoundersAshraf Mufareh
Headquarters
Dubai, United Arab Emirates
Key people
  • Ashraf Mufareh
    (CEO)
  • Mohamed Kamal
    (CMO)
  • Michael Curran
    (CFO)
  • Mohamed Mourad
    (CIO)

OnPassive (stylized ONPASSIVE) is a technology company based in Dubai that develops AI-powered marketing, CRM, international business and similar software. The company maintains headquarters in Burj Khalifa, in Dubai, as well as offices in the United States, India, Singapore, Bangladesh and Egypt.

The U.S. Securities and Exchange Commission (SEC) filed a claim against OnPassive, Ashraf Mufareh, and his wife Asmahan Mufareh, accusing the company of being a pyramid scheme, presenting itself as a multi-level marketing organization but having no commercial products. While the Mufarehs were charged individually as co-founders and co-owners of the company, the SEC alleged that Ashraf had sole and final control of company operations, while Asmahan was charged as a relief defendant and recipient of illegitimate funds.

History

The company was founded in 2018 by Ashraf Mufareh. In September 2020, OnPassive opened its first facility in Hyderabad, India.[1]

A month later, after its launch in Dubai in March 2022,[1] it announced the opening of its headquarters at Burj Khalifa.[2]

In April 2022, campaign dedicated to launch of the UAE headquarters was introduced with an outdoor marketing campaign, including two projections on Burj Khalifa, where their offices are located and extended to all prominent areas of Dubai. The company also held four more projections in May 2022, and one more was held in June dedicated to officially close O-Founder.[2]

In September, OnPassive launched its new headquarters in the UAE and announced its crowdfunding platform 'O-Bless'.[3][4]

OnPassive began operations in Nigeria in October 2022.[5]

In November 2022, OnPassive partnered with beIN Sports to sponsor UEFA Champions League and La Liga streaming in Qatar.[6][7] That same month, OnPassive launched its software products called "O-Mail", "O-Net" and "O-Trim".[8]

In January 2023, OnPassive reached an agreement with the Dubai Roads and Transport Authority to secure naming rights to the Al Safa Metro Station for the next 10 years.[9]

In February 2023, “O-Media” (a subsidiary of OnPassive) signed an agreement with Best Moment Events (a UAE-based events management company) to organize a series of events and concerts for Arab celebrities in the UAE and other Arab countries.[10][11][12] During the event, 350 delegates and representatives from 40 countries participated in the forum.[13]

In August 2023, the U.S. Securities and Exchange Commission (SEC) filed a complaint against OnPassive and Ash Mufareh, accusing them of fraudulently offering investors unregistered securities and operating an illegal pyramid scheme.[14] The SEC claimed that, since its founding in 2018, OnPassive had sold investors positions in a multi-level marketing arrangement for US$97, promising to pay them passive income from subscription fees paid by later investors. It further accused the company of material misrepresentations about the timing of commercial product launches, the magnitude of anticipated profits, and the legality of its operations, while failing to launch any commercial applications or commence paying commissions, as of June 2023.[14][15]

The Bangladesh Bank issued a warning declaring OnPassive as a fraudulent organization in December 2023, urging Bangladeshis to avoid investing in or conducting with the company.[16][17]

OnPassive settled the SEC's case against it in August 2025. Neither the company nor Ash Mufareh admitted or denied any wrongdoing, but OnPassive agreed to a civil penalty of $4 million, plus disgorgement of over $26 million and prejudgment interest of over $1.2 million. Ash Mufareh agreed to a personal civil penalty of $4 million, plus a bar from acting as an officer or director of any company for eight years.[18]

See also

References

  1. ^ a b OnPassive (19 April 2022). ONPASSIVE deployed a MASSIVE marketing campaign – across Dubai City and Burj Khalifa. Retrieved 3 June 2023.
  2. ^ a b ONPASSIVE (15 April 2022). #ONPASSIVE NOW IS "THE TOP" COMPANY IN THE WORLD @ Burj Khalifa Dubai. Retrieved 3 June 2023.
  3. ^ "ONPASSIVE launches in UAE with OOH campaign". Campaign Middle East. 27 September 2022. Retrieved 3 June 2023.
  4. ^ "Onpassive building a crowdfunding platform driven by AI, ML". Telangana Today. 2 October 2021. Retrieved 3 June 2023.
  5. ^ "Onpassive to kick-start operations in Nigeria". The Guardian Nigeria News. 10 October 2022. Retrieved 3 June 2023.
  6. ^ "ONPASSIVE announces partnership with BeIN Sports". MediaBrief. 4 October 2022. Retrieved 12 October 2024.
  7. ^ Patnaik, Rhonita. "ONPASSIVE and BeIN Sports enter into first-ever partnership". Khaleej Times. Retrieved 12 October 2024.
  8. ^ Khan, Zeyad Masroor (25 November 2022). "Onpassive Globally Launches Its First Set Of Disruptive Solution Technology". The Plunge Daily. Retrieved 3 June 2023.
  9. ^ "Dubai Metro announces Al Safa station renamed after AI tech firm Onpassive". Arabian Business. 11 January 2023.
  10. ^ "الذكاء الاصطناعي يشارك في الترويج حفلات لكبار الفنانين العرب بالإمارات". الأسبوع (in Arabic). 25 February 2023. Retrieved 20 June 2023.
  11. ^ MediaNatureTeam!. "اتفاقية شراكة بين شركتي بيست مومنت وأون باسيف". mebusiness.ae (in Arabic). Retrieved 20 June 2023.
  12. ^ "مومنتس ايفنتس أول شركة إماراتية تدخل عالم حفلات الذكاء الإصطناعي". ET بالعربي (in Arabic). 23 February 2023. Retrieved 20 June 2023.
  13. ^ "350 شخصية من 40 دولة في منتدى رائدات الأعمال في أبوظبي 10 مارس". صحيفة الخليج (in Arabic). Retrieved 3 June 2023.
  14. ^ a b U.S. Securities and Exchange Commission (11 August 2023). "SEC Sues Alleged Perpetrators of Fraudulent Multi-Level Marketing Scheme and Unregistered Offering" (Press release). U.S. Securities and Exchange Commission. Retrieved 21 August 2023.
  15. ^ "Securities and Exchange Commission v. Mufareh (6:23-cv-01539)". CourtListener. Retrieved 3 January 2025.
  16. ^ "Central bank bans transactions with MLM co 'Onpassive'". The Financial Express. 15 December 2023. Retrieved 18 July 2025.
  17. ^ Khanam, Sayeda (14 December 2023). (Press release). Bangladesh Bank https://www.bb.org.bd/mediaroom/press_release/press/pr11637_20231214.pdf. {{cite press release}}: Missing or empty |title= (help)
  18. ^ U.S. Securities and Exchange Commission (14 August 2025). "Litigation Release No. 26374: Ashraf Mufareh; ONPASSIVE LLC a/k/a Gofounders and Ofounders; Asmahan Mufareh (relief defendant)". U.S. Securities and Exchange Commission. Retrieved 20 November 2025.
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