Natalie Marshall

Natalie Marshall is an American social media influencer known as Corporate Natalie.[1] Marshall was named Forbes 30 Under 30 in 2023.[2] In 2021,The Cut named Corporate Natalie as a TikToker[3] to follow. She has over 2 million followers across TikTok,[4] LinkedIn[5] and Instagram.[6]

Career

Marshall started her career at Deloitte as a consultant in 2019.[7] During the 2020 COVID-19 pandemic, Marshall started posting videos to TikTok, satirizing the new normal of work-from-home environments in the corporate world.[8] Her Day In The Life video went viral,[9] and she continued to post videos, amassing a following.[10]

The New York Times reported that Corporate Natalie "riffs" on life inside the corporate office space.[11] She co-hosted the podcast Demoted with Ross Pomerantz, which ran from January 24 through August 2025. Marshall is part of the Corporate TikTok creator genre.[12][13]

In 2024, she appeared in a Dunkin' Donuts commercial with Will Arnett called the "Dunkin'Terns," which also featured Joey Fatone, AJ McLean, chef Nick DiGiovanni, Yoon Ahn, and Twitch Streamer SypherPK.[14] That same year, she appeared in The Charlie Puth Show on Roku which also starred Charlie Puth, Ruby Karp, John Legend, Will Ferrell, Dorinda Medley, Courteney Cox, Wiz Khalifa and Law Roach.[15]

Personal

Marshall is based in San Francisco.[8] She announced her engagement to Matt Mahowald in 2025.[16] She is a Swiftie.[17]

References

  1. ^ Jackson, Ashton (2022-06-09). "The LinkedIn hacks this Gen Z corporate TikToker swears by to stand out in the job search". CNBC. Retrieved 2025-12-09.
  2. ^ "Forbes 30 Under 30 2023: Social Media". Forbes. Retrieved 2025-12-09.
  3. ^ O'Connor, Florence (2021-02-10). "The Best TikTokers to Follow". The Cut. Retrieved 2025-12-09.
  4. ^ "TikTok - Make Your Day". www.tiktok.com. Archived from the original on 2025-08-13. Retrieved 2025-12-09.
  5. ^ "Natalie (Corporate Natalie) - 2023 LinkedIn Top Voice | Content Creator | CEO of Work-From-Home Jokes | Advisor | Brand Consultant | LinkedIn". www.linkedin.com. Archived from the original on 2025-09-23. Retrieved 2025-12-09.
  6. ^ "Instagram". www.instagram.com. Retrieved 2025-12-09.
  7. ^ GARDNER, TARA (2022-05-22). "Everything You Need to Know About Your Enneagram Type—And Why It Matters". The Everygirl. Retrieved 2025-12-09.
  8. ^ a b "How Corporate Natalie turned WFH jokes into a lucrative business". sfstandard.com. 2024-09-15. Retrieved 2025-12-09.
  9. ^ https://www.tiktok.com/@corporatenatalie/video/6894756742173822213?is_from_webapp=1&sender_device=pc
  10. ^ Haas, Lauryn. "How 24-year-old TikTok star 'Corporate Natalie' balances a lucrative side gig with a full-time tech job". Business Insider. Retrieved 2025-12-09.
  11. ^ "The Envy Office: Can Instagrammable Design Lure Young Workers Back? (Published 2023)". 2023-11-26. Archived from the original on 2025-03-23. Retrieved 2025-12-09.
  12. ^ "Want to know how Gen Z feels about work? Check TikTok". Fast Company. 2022-09-08. Archived from the original on 2022-09-25. Retrieved 2025-12-09.
  13. ^ Lashbrook, Angela (2021-04-06). "The Overwhelming Anxiety of Corporate Millennial TikTok". GEN. Retrieved 2025-12-09.
  14. ^ Shock, Jessica (2024-06-17). "Meet the Dunkin'Terns: Dunkin' Recruits Experts, Led by Will Arnett and Corporate Natalie, to Spotlight Iced Coffee, Dunkin' Refreshers and SPARKD' Energy by Dunkin' This Summer". Inspire Stories. Retrieved 2025-12-09.
  15. ^ "Watch the Unhinged Trailer for The Charlie Puth Show with Star-Studded Appearances (Exclusive)". People.com. Retrieved 2025-12-09.
  16. ^ "Influencer Corporate Natalie Announces Her Engagement and This Airline Is Already Trying to Book Her Wedding". People.com. Retrieved 2025-12-09.
  17. ^ "How Victoria Garrick and Corporate Natalie Went From Best Friends to TikTok Stars". E! Online. 2022-02-13. Retrieved 2025-12-09.
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