Moshiach flag
| Adopted | 1994 |
|---|---|
| Design | Solid yellow with a blue crown in the top center and the Hebrew word moshiach in red in the bottom center |
| Designed by | Yaakov Ben Ari |
The Moshiach flag (Hebrew: דגל המשיח) is a religious flag used by Meshichists, a subsect of the Hasidic Jewish group Chabad Lubavich. The flag was designed in 1994 by Yaakov Ben Ari. According to one source, The yellow background alludes to the sun-light, the blue crown alludes to Moshiach or the Messianic Coronation of Humanity provided by God when humanity has achieved its perfection. Originally, the flag was going to feature a red crown and blue text.[1][2][3]
Moshiach flag in every home campaign
Since 2024 a distribution initiative has been in operation in Israel and Brooklyn,[4] with the goal of hanging a moshiach flag on as many homes as possible to raise awareness of the coming of messiah.[5] The campaign distributes subsidized flag packages, including a flag, flag mount, flag unroller, and included installation. [6][7]
Use in protests
On May 13, 2024, during a pro-Israel protest at UCLA, the CBS News crew covering the event spotted a Moshiach flag in English being waved by a protestor, and was unfamiliar with it. The commentator said "First I’ve seen of this. I’ve never seen this flag before or this logo", "I don’t know if that’s what this group is. We've been trying to get a clear view of what that says", and struggled to pronounce the word "Moshiach".[8][9][10]
Variations
Variations of the flag include the Yechi chant written across the top, and the phrase "The Lubavitch Rebbe Shlit"a"[11] There is also a shortened Yechi version, versions in Arabic and English, and a version with the phrase "Also in this home".
References
- ^ Castillo, Nicholas (March 22, 2021). "Jewish Flags You Probably Didn't Know Existed". Hey Alma. Retrieved September 14, 2025.
- ^ Karner, Martin (January 13, 2024). "Chabad-Lubavitch Movement (Israel)". www.crwflags.com. Retrieved September 14, 2025.
- ^ Heilman, Samuel (July 5, 2019). "The Chabad Rebbe died 25 years ago. Here's how his movement has survived". Jewish Telegraphic Agency. Retrieved September 14, 2025.
- ^ דיווח: מאות פניות למוקד "דגל בכל בית" [Report: Hundreds of calls to the "Flag in Every Home" hotline]. Hageula (in Hebrew). Retrieved September 15, 2025.
- ^ מנדי (February 17, 2020). שכל הרחוב יראה משיח: מבצע דגל בכל בית [That the whole street will see the Messiah: Operation Flag in Every House]. Chabad.info (in Hebrew). Retrieved September 15, 2025.
- ^ מבצע ההפצה הארצי: דגל משיח בכל בית [National Distribution Campaign: A Messiah Flag in Every Home]. Hageula. Retrieved September 15, 2025.
- ^ "דגל בכל בית". Chabad.fm (in Hebrew). Retrieved September 15, 2025.
- ^ "CBS reporter bewildered by Chabad flag at UCLA protest". The Jerusalem Post. May 5, 2024. Retrieved September 14, 2025.
- ^ "NBC Reporter Baffled by Unfamiliar Flag at UCLA Protest". Anash.org. May 1, 2024. Retrieved September 14, 2025.
- ^ "Reporter bewildered by Chabad 'Moshiach' flag". Israel National News. Retrieved September 14, 2025.
- ^ שדרוג דגל המשיח [Chabad Moshiach Flag Upgraded]. chabad.fm (in Hebrew). Archived from the original on August 25, 2025. Retrieved September 14, 2025.