Milla Nova

Milla Nova
Company typePrivate
IndustryBridal fashion
FoundedJanuary 1, 2002
FoundersZoryana Senyshyn, Iryna Senyshyn
HeadquartersLviv, Ukraine; Warsaw, Poland
Area served
Worldwide
Key people
Ulyana Kyrychuk (CEO)[1][2]
ProductsWedding dresses, veils, capes, gloves, headbands, bridal accessories, eveningwear
BrandsMilla Nova, Milla by Lorenzo Rossi, Milla
Websitemillanova.com

Milla Nova is an independent Ukrainian bridal fashion brand that specializes in wedding gowns and accessories. Headquartered in Lviv, Ukraine, the company operates internationally, with distribution in 50 countries.[3][4][5][6]

History

Milla Nova was founded in 2002 by sisters Zoryana and Iryna Senyshyn, who initially opened a small atelier in Lviv, Ukraine.[7]

In 2017, Milla Nova opened its first mono-brand boutique in Lviv. Two years later, in 2019, the company held its first public showcase at the international fashion event in Barcelona.[7] In 2020, Milla Nova launched an online store and introduced its sister brand, Milla — an eveningwear line for bridesmaids, mothers of the bride and groom, and wedding guests.[8]

In 2022, the company Milla Nova debuted at the New York Bridal Fashion Week, becoming the first Ukrainian bridal brand to showcase in the event.[9][10][11][12]

In 2023, Milla Nova introduced a couture collection that included unisex options.[10][13][14] The company opened its flagship store in Warsaw, Poland, in March 2024.[15][16]

The company presented an exclusive runway show in Barcelona in April 2025.[17][18]

Milla Nova has collaborated with French novelist Géraldine Dalban-Moreynas,[19] German fashion influencer Leonie Hanne,[20][21] British actress Lucy Watson,[22] and English television personality Jess Wright.[23]

Milla Nova offers several bridal gown collections: White & Lace (focused on minimalistic and modern styles), Atelier (high-fashion-inspired designs), Royal (features fully embellished ballgowns), Main Line (combines traditional and modern elements), Milla by Lorenzo Rossi (avant-garde and sophisticated bridal fashion).

Social initiatives

Milla Nova is a female-led company, with women making up over 95% of its workforce.[24][25]

During the COVID-19 pandemic, the brand produced face masks and protective equipment for local medical workers in Ukraine. Following the Russian invasion of Ukraine, in 2022, Milla Nova relocated its production facilities and employees to Warsaw, Poland. In addition to continuing bridal production, the company began manufacturing military gear for Ukrainian Army soldiers and medical scrubs for health and medical workers in Ukrainian hospitals.[26][27][3] It also donates 10% of online sales to Ukrainian aid initiatives.[28]

In collaboration with ELLE Ukraine, the company highlighted the stories of Ukrainian veterans who married during the ongoing Russo-Ukrainian War.[29]

References

  1. ^ Hawkins, Laura (March 22, 2022). "How Ukrainian Bridal Brand Milla Nova Has Swapped Crepe For Camouflage". British Vogue. Retrieved September 4, 2025.
  2. ^ Spirlet, Thibault. "I'm a Ukrainian CEO who's expanded my bridal business despite the war. Here's how I did it". Business Insider. Retrieved September 4, 2025.
  3. ^ a b SAIJO, MAKI (August 2, 2022). "日本からもアクセス可能!ウクライナ発の人気ブライダルブランド5。". Vogue Japan (in Japanese). Retrieved September 4, 2025.
  4. ^ Scott, Fiona Sinclair (March 18, 2022). "A Ukrainian bridal brand is making wedding gowns and army assault vests". CNN. Retrieved September 4, 2025.
  5. ^ Hawkins, Laura (March 22, 2022). "How Ukrainian Bridal Brand Milla Nova Has Swapped Crepe for Camouflage". Vogue. Retrieved September 4, 2025.
  6. ^ Pettyjohn, Samantha Grindell. "A bride found a see-through lace gown that fit perfectly with her forest wedding". Business Insider. Retrieved September 4, 2025.
  7. ^ a b "New Milla Nova Wedding Dresses". Brides. Retrieved September 4, 2025.
  8. ^ Troup, Dulcie (February 13, 2024). "6 swoon-worthy dresses that will steal the spotlight on date night". HELLO!. Retrieved September 4, 2025.
  9. ^ "What We Saw at New York Bridal Fashion Week (Published 2023)". October 19, 2023. Retrieved September 4, 2025.
  10. ^ a b Wax, Shelby (October 18, 2023). "The Biggest 2024 Wedding Dress Trends to Know From New York Bridal Fashion Week". Vogue. Retrieved September 4, 2025.
  11. ^ Mallon, Jackie (October 16, 2023). "6 bridal trends from NYBFW to withstand a volatile financial climate". FashionUnited. Retrieved September 4, 2025.
  12. ^ "11 Trends We Love Straight From the Runways at NYBFW Fall 2024". Style Me Pretty. Retrieved September 4, 2025.
  13. ^ Soo Hoo, Fawnia (October 18, 2023). "The Top Fall 2024 Wedding Dress Trends Include '80s Bubble Skirts, Corsets and, of Course, Barbie". Fashionista. Retrieved September 4, 2025.
  14. ^ Wax, Shelby (November 29, 2023). "The Rise of Gender-Neutral Wedding Attire". Vogue. Retrieved September 4, 2025.
  15. ^ "balbek bureau evokes extraterrestrial landscapes at milla nova's bridal store in warsaw". Designboom. August 15, 2024. Retrieved September 4, 2025.
  16. ^ "A Bridal Shop in Warsaw Embraces Futuristic Minimalism". Hospitality Design. Retrieved September 4, 2025.
  17. ^ Villand, Renata (April 30, 2025). "Milla Nova's Details Echo the Poetry of the Sea". The Lane. Retrieved September 4, 2025.
  18. ^ Villand, Renata (May 1, 2025). "Barcelona Bridal Fashion Week 2025". The Lane. Retrieved September 4, 2025.
  19. ^ Pollok, Sarah. "Bride captured sprinting through Paris airport in massive wedding gown". NZ Herald. Retrieved September 4, 2025.
  20. ^ "Носії: Леоні Ханне у сукні Milla на Венеціанському кінофестивалі". INSIDER (in Ukrainian). September 5, 2022. Retrieved September 4, 2025.
  21. ^ "Бренд свадебных платьев Milla nova". forbes.ua (in Ukrainian). July 26, 2023. Retrieved September 4, 2025.
  22. ^ "Streetstyle-зірка Леоні Ганне виходить заміж". vogue.ua (in Ukrainian). June 17, 2024. Retrieved September 4, 2025.
  23. ^ "Inside Jessica Wright and William Lee-Kemp's stunning Spanish wedding". HELLO!. September 19, 2021. Retrieved September 4, 2025.
  24. ^ Gray, Delilah (April 21, 2025). "9 Luxurious Prom Dresses Look Like Gowns Worn by Nicole Kidman, Beyonce, & More". SheKnows. Retrieved September 4, 2025.
  25. ^ Scott, Fiona Sinclair (March 18, 2022). "A Ukrainian bridal brand is making wedding gowns and army assault vests". CNN. Retrieved September 4, 2025.
  26. ^ "Ukraine-based bridal shop Milla Nova switches gears from making wedding gowns to military gear". CBS News. Retrieved September 4, 2025.
  27. ^ Scott, Fiona Sinclair (March 18, 2022). "A Ukrainian bridal brand is making wedding gowns and army assault vests". CNN. Retrieved September 4, 2025.
  28. ^ "'Focused on saving our country': Ukrainian bridal brand is now making army uniform, wins praise online". The Indian Express. March 22, 2022. Retrieved September 4, 2025.
  29. ^ "Три історії кохання під час війни". Elle. Retrieved September 4, 2025.