Market area

A market area is a geographic zone where a supply or demand is offered; e.g. for a retail store, the area of its customers, and for a factory, its distribution area.[1][2] The market area of a media market is an area served by the same broadcast stations and other media outlets.

See also

References

  1. ^ Wade, Tasha; Sommer, Shelly, eds. (2006). A to Z GIS: an illustrated dictionary of geographic information systems (2nd ed.). ESRI Press : Independent Publishers Group [distributor]. ISBN 978-1-58948-140-4.
  2. ^ Rodrigue, Jean-Paul (April 30, 2024). The geography of transport systems (6th ed.). Routledge. p. 364. ISBN 978-1-032-38040-7.
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