ME+EM

ME+EM is a British fashion brand^[1] that produces luxury clothing and accessories for women. It operates under a direct-to-consumer business model^[2], retailing through its website and stores across the UK and the United States.

ME+EM was founded by Clare Hornby^[3] and Emma Howarth in 2007. The brand was initially called Pyjama Room and specialised in luxury loungewear for women^[4].

In 2009 the brand was renamed ME+EM and expanded its offering to include ready-to-wear^[5]. Emma Howarth left the business in 2012, while Clare Hornby remained as the brand's CEO^[6]. In January 2018, the label opened its first retail store on New Cavendish Street in London, and its first concession in Selfridges in September^[7].

In February 2024^[8], ME+EM opened its first international store on Madison Avenue in New York City, before opening three more locations in the US: SoHo, NYC^[9], East Hampton, NY^[10], and Dallas, TX^[11]. 2024 also saw the brand launch its debut swimwear collection, followed by expansion into other product categories, such as footwear and accessories^[12].

The company's head office is based in London, where it also has several store locations, including Chelsea, Belgravia, and a Marylebone flagship. Outside of London, ME+EM also has a store in Edinburgh, Scotland and in 2025, ME+EM opened a location in Manchester, England^[13].