Lushious Massacr

Lushious Massacr
Lushious Massacr at DragCon 2019
Born
Martin De Luna Jr.

Brownsville, Texas, U.S.
OccupationsDrag queen
Makeup artist
YouTuber
Years active2010s–present
Known forEmmy Award-winning makeup artist on We're Here

Lushious Massacr is a Mexican-American drag queen, professional makeup artist, and social media personality based in Brownsville, Texas.[1] She won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022 for her work on the HBO reality television series We're Here.[2][3]

Early life

Born Martin De Luna Jr., Massacr is a native of Brownsville, Texas.[1] She moved to Houston to develop her drag career, where her persona was further shaped by the Houston drag scene.[4] After seven years in Houston, she returned to Brownsville.[1]

As a child, Massacr described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers.[5] Before pursuing her drag career, she worked in concessions at Cinemark movie theaters.[6] At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance.[5] During her time in Houston, she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development.[4] She has made it a goal to "prove that Mexican American stories from South Texas are valuable", calling it her life's purpose.[1]

Career

Makeup artistry

Massacr began her professional career working as a makeup artist for MAC Cosmetics.[7] In 2019, she was selected as a member of the Sephora Squad, the beauty retailer's influencer program.[8]

Her work on the HBO reality series We're Here, where she served as makeup artist for Shangela, earned her the Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022.[2] She shared this award with Jeremy Damion Austin and Tyler Devlin for the "Kona, Hawaii" episode.[9]

Television and media

In 2016, Massacr was featured on the web series Transformations with James St. James, produced by World of Wonder Productions.[7] She has also appeared as a judge on the reality competition series Drag Latina.[1]

In September 2025, Massacr was featured in InStyle magazine's second annual Breakthrough List, a "selection of 30 ones-to-watch who are bound to make a meaningful, lasting impact in pop culture".[6] In the interview, Massacr revealed that she will star, direct, produce, and write an upcoming Lifetime movie based on her life.

Social media

Massacr operates a YouTube channel featuring a series called "Dragvestigations", where she visits retail establishments while in drag and provides comedic commentary. The series specifically involves rating businesses on their accessibility to plus-size customers and drag performers, along with comedically searching for "trade".[6] In these videos, she performs under the persona "Mimi" and has developed popular catchphrases ("brick!", "creature!", "don't do it little girl!", "crossdresser!", "bitter!") that have resonated with audiences.[4] Her content has generated engagement from public figures including Frank Ocean, Marc Jacobs, and Trixie Mattel.[6]

Activism

The topics of immigration and immigrant rights are frequent mentions of activism in Massacr content. In 2019, Massacr created a political commentary video at the Mexico–United States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border.[10]

LGBTQ rights, specifically Trans rights, are a major focus of advocacy in Massacr's YouTube videos. In 2019, Massacr commented on the case of Camila Díaz Córdova, a Salvadoran Trans woman who was murdered in her home country after being deported from the U.S. following a rejected asylum petition.[10] In March 2025, Massacr spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. In her speech, she stated, "Remember what it took us to get to this point. It hasn't been easy. We have paid a hefty price to exist, and we will be damned if it's going to be taken away from us."[11] She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley.[12]

Filmography

Year Title Role Notes
2016 Transformations with James St. James Herself Web series episode
2022 We're Here Makeup artist "Kona, Hawaii" episode; Emmy Award winner
2023 Drag Latina Judge Season 2

Awards and honors

Them magazine featured Massacr in the magazine's Them Superlatives 2025, an award collection "for our favorite people made up by our favorite people".[13] Massacr was given the It Girl of the Year award, and interviewed on multiple topics.

Year Award Category Work Result
2022 Primetime Emmy Award Outstanding Makeup for a Variety, Nonfiction or Reality Program We're Here Won[2]

References

  1. ^ a b c d e Rendon, Luis G. (August 22, 2023). "Meet makeup artist and Brownsville drag queen, Lushious Massacr". Los Angeles Times. Retrieved January 8, 2025.
  2. ^ a b c "Juried Award Winners Announced for 74th Emmy Awards". Television Academy. August 11, 2022. Retrieved January 8, 2025.
  3. ^ "'Legendary,' 'Arcane' and 'We're Here' Among Juried Emmy Winners". Variety. August 12, 2022. Retrieved January 8, 2025.
  4. ^ a b c "Lushious Massacr Is Living Her Realness Era—and 'Dragvestigating' Her Way Through It". OutSmart Magazine. June 26, 2025. Retrieved January 8, 2025.
  5. ^ a b "Slaying with Lushious Massacr". Trucha RGV. February 17, 2022. Retrieved January 8, 2025.
  6. ^ a b c d Borge, Jonathan (September 10, 2025). "The Breakthrough List: 26 Performers Defining Culture Today". InStyle. Retrieved January 8, 2025.
  7. ^ a b "Houston drag queen transforms James St. James". Houston Chronicle. February 4, 2016. Retrieved January 8, 2025.
  8. ^ "Sephora Announced The New #SephoraSquad Members & They're All Your Faves". Elite Daily. March 29, 2019. Retrieved January 8, 2025.
  9. ^ "Creative Arts Emmys 2022 Winners List: RuPaul, Stranger Things Win Awards". Newsweek. September 12, 2022. Retrieved January 8, 2025.
  10. ^ a b Rivas, Gabrielle (March 8, 2019). "Latinx Drag Queen Posts GRWM Video at Border Wall". Latino Rebels. Retrieved January 8, 2025.
  11. ^ "Hundreds march Sunday for queer, trans rights in Dallas". The Dallas Morning News. March 25, 2025. Retrieved January 8, 2025.
  12. ^ "The Rio Grande Valley as Heart of LGBTQ+ Resistance and Joy". Texas Observer. June 25, 2025. Retrieved January 8, 2025.
  13. ^ "Lushious Massacr Is the It Girl of the Year". Them. 10 June 2025. Retrieved 21 September 2025.
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