List of Target brands
Target Corporation, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".[1]
Apparel
General
- All in Motion, a line of activewear with options for both men and women[2][1]
- PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.[3]
- Shade & Shore, a beachwear brand[1]
Men's
- Goodfellow & Co., men's clothing, accessories, and grooming products[4][1]
- Original Use, "street style" men's clothing[5][1]
Women's
- A New Day, a clothing line of general women's clothing[6][1]
- Auden, an intimates and lingerie exclusive brand[7][1]
- Ava & Viv, a women's clothing line[8][1]
- Colsie, an intimates and loungewear brand[7][1]
- Future Collective, a women's clothing line[9][1]
- JoyLab, a fitness-clothing line for women[10][1]
- Prologue, a line of sophisticated female clothing[11]
- Stars Above, an in-house brand for sleepwear[7]
- Universal Thread, denim-based women's clothing[12][1]
- Wild Fable, women's clothing brand targeting gen-Z[13][1]
- Xhilaration, a line of intimate and sleepwear, along with swimwear
Youth and infants
- Art Class, a children's line of apparel[14][1]
- Cat and Jack, a children's line of apparel and accessories[15][1]
- Cloud Island, a baby's line of bedding and clothing[16][1]
Grocery
- Favorite Day, specialty foods, drinks, treats, and snacks[17][1]
- Favorite Day Bakery, baked goods[17]
- Good & Gather, a food and beverage brand; replaced Archer Farms, Simply Balanced, and Sutton & Dodge.[18][1] Manufacturers include Great Lakes Cheese.[19]
- Market Pantry, value grocery products[20][1]
Seasonal
- Hyde and Eek! Boutique, a Halloween decoration brand[21][1]
- Sun Squad, a line of summer items[1]
- Wondershop, a Christmas decoration and apparel brand[22][1]
Other
- Boots & Barkley, a pet food and supply line[1]
- Brightroom, a line of storage solutions[23][1]
- Bullseye's Playground, a discount goods line[1]
- Casaluna, a bedroom and bath line[1]
- Dealworthy, a low-priced essentials brand
- Embark, an outdoor gear line of camping and travel equipment[1]
- Everspring, a household supplies brand[1]
- Figmint, a kitchenware brand[24][1]
- Good Little Garden, a lawn and garden brand[25][1]
- Gigglescape, a children's toy brand[26][1]
- Hearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna Gaines[27][1]
- Heyday, a line of electronic accessories[28][1]
- Kindfull, a pet food brand[1]
- Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
- Mondo Llama, a line of arts and crafts supplies[1]
- Opalhouse, eclectic home decor
- Open Story, a travel and luggage line[1]
- Pillowfort, a children's line of bedding[1]
- Project 62, a household-goods line placed alongside Room Essentials
- Room Essentials, a low-end home-goods line[1]
- Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
- Smith & Hawken, an outdoor furniture line acquired in 2010[1]
- Sonia Kashuk, a cosmetics brand[1]
- Spritz, a home decor and supplies brand[29][1]
- Threshold, a premium furniture line[1]
- up&up, essential general commodities[30][1]
Corporate
- Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[31]
Former
These brands are no longer in production.
- Archer Farms, a grocery brand
- Cherokee, a children's and women's clothing line which is no longer Target-exclusive
- Circo, toddler's and kids clothing
- Design For All, a range of products
- Gilligan & O'Malley
- Go International, a women's clothing line
- Merona, a clothing brand
- Mossimo Supply Co., a clothing line
- Simply Balanced, a grocery brand
- Sutton & Dodge, a grocery brand
See also
References
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq "Target Brands". Target. Retrieved 25 November 2025.
- ^ Edelson, Sharon. "If You're Ready To Get Moving, Try Target's Newest $1B Brand". Forbes. Retrieved 2023-09-06.
- ^ "Target Brands : PRIDE : Target". www.target.com. Retrieved 2023-10-31.
- ^ "What Target's expansion of private label Goodfellow and Co means for competitors". Glossy. 2019-06-03. Retrieved 2023-09-06.
- ^ "Target Is Launching a 'Street-Style' Line. Here's What You Need to Know". Esquire. 2018-05-24. Retrieved 2023-09-06.
- ^ "See Target's new women's line, which comes in sizes XXS to 4X". TODAY.com. 2017-08-29. Retrieved 2023-09-06.
- ^ a b c "Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target". Target Corporate. Retrieved 2023-09-06.
- ^ "Ava & Viv". Target. Retrieved 2025-11-24.
- ^ "Future Collective". Target. Retrieved 2025-11-24.
- ^ Hamanaka, Kari (2017-09-18). "Target Aims for Bull's-eye in Brand Retool". WWD. Retrieved 2023-09-06.
- ^ "Target Is Launching a New Workwear-Focused Fashion Brand". Glamour. 2018-09-05. Retrieved 2023-09-06.
- ^ "Here's Your First Look at Target's Inclusive New Fashion Line". Glamour. 2018-01-15. Retrieved 2023-09-06.
- ^ "Target Is Launching Another Fashion Brand—And It's So '90s". Glamour. 2018-08-01. Retrieved 2023-09-06.
- ^ "Art Class". Target. Retrieved 2025-11-24.
- ^ "Target overhauls kids apparel line under new Cat & Jack brand". Retail Dive. Retrieved 2023-09-06.
- ^ "Cloud Island at Target". Brand Vision Group. Retrieved 2023-09-06.
- ^ a b PYMNTS (2021-03-09). "Target To Roll Out 'Favorite Day' Food And Beverage Brand". www.pymnts.com. Retrieved 2023-09-06.
- ^ "Good & Gather : Target". www.target.com. Retrieved 2023-09-06.
- ^ Treisman, Rachel (December 3, 2025). "Check your cheese: Shredded and grated varieties are recalled nationwide". NPR.
- ^ "Market Pantry : Target". www.target.com. Retrieved 2023-09-06.
- ^ "Hyde & EEK! Boutique : Target". www.target.com. Retrieved 2023-09-06.
- ^ "Wondershop : Target". www.target.com. Retrieved 2023-09-06.
- ^ "Target launches new private label home organization line". Store Brands. Retrieved 2023-09-06.
- ^ "Figmint". Target. Retrieved 2025-11-24.
- ^ "Good Little Garden". Target. Retrieved 2025-11-24.
- ^ "Our Adorable New Toy Brand, Gigglescape, Will Have Kids Smiling from Ear to Ear". corporate.target.com. Retrieved 2024-12-31.
- ^ "Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines". Target Corporate. Retrieved 2023-09-06.
- ^ "Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods". GadgetAny. 2023-01-30. Retrieved 2023-09-06.
- ^ "Spritz". Target. Retrieved 2025-11-24.
- ^ Schwarz, Hunter (February 5, 2025). "Target's colorful Up&Up rebrand aims for more shelf appeal". Fast Company. Retrieved March 7, 2025.
- ^ "Target Bullseye Shop". www.bullseyeshop.com. Retrieved 2023-10-31.