Last War: Survival Game

Last War: Survival Game is a multiplayer mobile strategy game developed by First Fun and later published by FUNFLY PTE. LTD, released in August 2023. The game sets in a post-apocalyptic zombie setting, featuring base building, hero recruitment, and resource management.[1]

The game has achieved over $2 billion in lifetime revenue by February 2025 and become one of the top five highest-grossing mobile games of 2024.[2] However, the game was also controversial for its refund policy.[3]

Development

Last War: Survival Game was originally developed by First Fun HK LTD.

Development and publishing responsibilities were later transferred to FUNFLY PTE. LTD., a Singapore-based company incorporated in February 2024.

The development team also developed Top War: Battle Game, which generated approximately $1.1 billion in lifetime revenue.[4] Tencent maintains an investment stake of approximately 10.71% in the original development company, Beijing Yuanqu Entertainment Co., Ltd.[5][6]

Commercial performance

Last War: Survival Game started with $287,000 in revenue during its August 2023 launch month but experienced explosive growth throughout 2024. The game's monthly revenue increased from $30 million in January 2024 to $138 million by December 2024, representing a 360% growth rate.[7][4]

Marketing strategy

Last War: Survival Game partnered with actor Antony Starr for a major Q4 2024 campaign that directly addressed the "misleading ads" controversy with the tagline "It's called Last War. It's going viral because the developers made a real game based off the fake game in the ads."[8] The campaign generated over 12.5 million downloads and propelled the game to #1 most downloaded in the US.[9]

References

  1. ^ Watson, William (2025-02-24). "Beginner's Guide to Surviving in Last War: Survival Game". Trotons Tech Magazine - Technology News, Gadgets and Reviews. Retrieved 2025-06-13.
  2. ^ Astle, Aaron (2025-02-18). "Last War: Survival surpasses $2bn after record player spending in early 2025". www.pocketgamer.biz. Retrieved 2025-06-13.
  3. ^ Lee, Sangkyu (31 January 2025). "The Chinese game "Last War: Survival," which was released last year and ranked at the top of the dom.. - MK". 매일경제. Retrieved 17 June 2025.
  4. ^ a b Mandal, Oindrila (2025-01-22). "Why Last War Is Winning the 4X Game". Naavik. Retrieved 2025-06-13.
  5. ^ "Yuanqu Entertainment Stock Price, Funding, Valuation, Revenue & Financial Statements". www.cbinsights.com. Retrieved 2025-06-13.
  6. ^ bgr2020 (2020-10-26). "【ELEX】Xie Xianlin, the former president of Elex Tech, started his game business again and was invested by Tencent - BloomGameR". BloomGameR. Archived from the original on 2023-06-06. Retrieved 2025-06-13.{{cite news}}: CS1 maint: numeric names: authors list (link)
  7. ^ Astle, Aaron (2025-02-18). "Last War: Survival surpasses $2bn after record player spending in early 2025". www.pocketgamer.biz. Retrieved 2025-06-13.
  8. ^ "How "Last War: Survival" Raked in $1.6 Billion in a Mere 18 Months! - FoxData". foxdata.com. Retrieved 2025-06-13.
  9. ^ "Last War: Survival X Antony Starr - Theorycraft Marketing". Theory Craft Marketing. Retrieved 2025-06-13.
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