Kuiu

KUIU
Company typePrivate company
IndustryHunting
Founded2011 (2011)
FounderJason Hairston
HeadquartersDixon, California, USA
ProductsHunting gear
Websitekuiu.com

KUIU is an American hunting gear and apparel brand that sells direct to consumers.[1] It was founded by Jason Hairston in 2011.[2][3]

In 2017, San Francisco-based Main Post Partners invested $50 million in the company.[4] In October 2023, two years before opening a store in Dallas,[5] it opened a retail store in San Antonio, Texas, which the firm said was the start of a market expansion.[6]

In December 2025, Main Post Partners sold KUIU to a fellow private invester group including Cox Enterprises.[7][8]

References

  1. ^ Clash, Jim (March 18, 2017). "Former NFL Linebacker Jason Hairston Has Built Outdoor Apparel Firm KUIU To $50 Million In 5 Years". Forbes. Retrieved December 15, 2025.
  2. ^ Belanger, Lydia (August 25, 2016). "This Company Rakes in Millions and Still Handwrites Thank-Yous Every Day". Entrepreneur. Retrieved December 15, 2025.
  3. ^ Britton, Bianca (February 8, 2017). "Meet the ex-NFL player dressing Trump's sons for hunting". CNNMoney. Archived from the original on June 29, 2017.
  4. ^ Marinova, Polina (April 20, 2017). "One of the Hottest Brands In Hunting Raises $50 Million to Fuel Expansion". Fortune. Retrieved December 15, 2025.
  5. ^ Halkias, Maria (September 7, 2023). "Kuiu premium hunting apparel and gear brand to open in North Dallas". The Dallas Morning News. Retrieved July 4, 2025.
  6. ^ "Kuiu Continues Retail Store Expansion in Texas". SGB Update. July 1, 2025. Retrieved November 27, 2025.
  7. ^ "Main Post Partners Announces Sale of KUIU to Conservation-Focused Investor Group" (Press release). Main Post Partners. PR Newswire. December 8, 2025. Retrieved December 15, 2025 – via WIAT.
  8. ^ "Kuiu Sold to Conservation-Minded Investor Group". SGB Update. December 8, 2025. Retrieved December 15, 2025.