Kaiser Rafiq

Kaiser Rafiq
Born
Mian Channu, Punjab, Pakistan
OccupationMedia entrepreneur
OrganizationsDiscover Pakistan TV
Known forFounder and CEO of Discover Pakistan TV
TitleChief Executive Officer

Kaiser Rafiq (Urdu: قیصر رفیق) is a Pakistani media entrepreneur and the founder / chief executive officer [1] Discover Pakistan TV,[2] a Lahore-based satellite channel focused on tourism and infotainment programming. The channel launched in March 2021.[3][4]

Career

On 21 March 2021 Kaiser Rafiq founded Discover Pakistan TV Pakistan's first tourism TV channel. [5]

In June 2023, Rafiq launched an AI-powered talk show on Discover Pakistan TV, described in media coverage as the first of its kind in Pakistan, in which he appeared through a lifelike AI-generated avatar serving as the host with four other AI generated guests.[6][7][8][9][10][11] Rafiq followed this with the launch of what he described as the fully AI-powered English news channel in August 2025.[12][13][14][15]

In 2011, Rafiq, while serving as Managing Director of the Royal Emirates Group, announced the group’s agreement to acquire Spanish La Liga club Getafe CF. The reported value of the deal ranged between €70 million and €90 million, and it was covered by international media outlets including Sky Sports, Reuters, the BBC, and The Guardian. Reports the following year indicated that the agreement had expired.[16][17][18][19][20]

Other ventures

He has been elected as a board director for Pakistan Broadcasters Association. He is also member of accreditation committee of PBA.[21][22][23]

See also

References

  1. ^ "Pemra chairman visits Discover Pakistan Channel". 20 July 2021.
  2. ^ Aurora, Dawn (24 June 2021). "PEMRA chairman visits Discover Pakistan TV". Dawn Aurora. Retrieved 28 August 2025.
  3. ^ ARY News (25 August 2025). "Pakistan launches world's first AI-powered English news channel". ARY News. Retrieved 28 August 2025.
  4. ^ ProPakistani (19 June 2023). "Pakistan's First AI TV Anchor Launched". ProPakistani. Retrieved 28 August 2025.
  5. ^ ""We launched Discover Pakistan to boost tourism and change the perception of the country globally"". 21 January 2022.
  6. ^ "The Future Unleashed: Pakistan Launches World's First AI TV Talk Show". 23 July 2023.
  7. ^ "AI Talk: Pakistan Unveils World's First AI TV Talk Show Redefining Entertainment and Innovation". 25 July 2023.
  8. ^ "Pakistan Launches the World's First Ever AI Talk Show!". 20 July 2023.
  9. ^ "Historic as Pakistan unveils world's first Artificial Intelligence TV talk show". 21 July 2023.
  10. ^ "Pakistan's 'First AI Talk Show: Will AI anchors replace humans in the future? - BBC URDU". YouTube. 6 August 2023.
  11. ^ https://revistas.unav.edu/index.php/communication-and-society/article/download/50300/41197/150477
  12. ^ "Discover Pakistan to Launch Worlds First Fully AI-driven News Channel on Independence Day".
  13. ^ "Discover Pakistan unveils World's First AI-Powered English News Channel". 13 August 2025.
  14. ^ "Pakistan launches world's first fully AI-powered English news channel". 14 August 2025.
  15. ^ "Broadcasting industry redefined: Discover Pakistan launches world's first AI news channel".
  16. ^ "Getafe deal complete". Sky Sports. 1 April 2011. Retrieved 26 September 2025.
  17. ^ "Getafe bought for up to 90 million euros, say owners". Reuters. 1 April 2011. Retrieved 26 September 2025.
  18. ^ "Spain's Getafe football club sold to Dubai investors". BBC News. 21 April 2011. Retrieved 26 September 2025.
  19. ^ "Getafe sold to Royal Emirates Group". The Guardian. 24 April 2011. Retrieved 26 September 2025.
  20. ^ "Dubai Sheikh's deal to buy Spanish team Getafe may expire". Bloomberg. 20 April 2012. Retrieved 26 September 2025.
  21. ^ "Committee – PBA (Pakistan Broadcasters Association)".
  22. ^ "Board of Directors – PBA (Pakistan Broadcasters Association)".
  23. ^ "Office-bearers of Pakistan Broadcasters Association elected". November 2024.