Julio Casares

Julio Casares
Julio Casares, president of São Paulo Football Club, in 2023.
Born
Julio Cesar Casares

(1961-09-23) 23 September 1961
São Paulo, Brazil
OccupationsCreative director
President of São Paulo FC (2021–present)
Years active1980s–present

Júlio Casares (born 23 September 1961), is a Brazilian creative director and football chairman.

Biography

Born in the East Zone of the city of São Paulo, Casares graduated in law. He gained prominence by working as creative director at broadcasters SBT and Record, being president for two terms at the Brazilian Association of Marketing and Business (ABMN), and being marketing director at São Paulo FC during the Juvenal Juvêncio tenure (2006–2013). In 2020, Casares himself ended up being elected president of the club, taking over in 2021.[1]

In 2021, Casares was admitted to the ICU for almost a month due to a worsening of COVID-19.[2] In 2023, due to a forced change in the statute, he gained the possibility of re-election, thus having a mandate until 2026.[3][4]

In 2025, Casares received numerous criticisms due to the substantial increase in the club's debt during his presidency, rising to almost R$ 1 billion,[5] and for negotiating player transfers for values well below market value, such as the transfer of William Gomes to FC Porto.[6] Starting in September, protests against Casares' administration emerged both on social media platforms, such as X, and through chants from the stands.[7] On November 25, the club announced the removal of the match against SC Internacional from the Morumbi Stadium due to fears of protests against Casares.[8]

References

  1. ^ "Quem é Julio Casares, novo presidente do São Paulo?". Goal.com (in Portuguese). 12 December 2020. Archived from the original on 12 December 2020. Retrieved 5 March 2024.
  2. ^ "Presidente do São Paulo recebe alta de hospital após quase um mês internado com Covid-19". GloboEsporte (in Portuguese). 26 August 2021. Archived from the original on 20 July 2023. Retrieved 5 March 2024.
  3. ^ "Sócios do São Paulo aprovam mudança no estatuto que permite reeleição do presidente". GloboEsporte (in Portuguese). 24 September 2022. Archived from the original on 8 December 2023. Retrieved 5 March 2024.
  4. ^ "Julio Casares é reeleito e será o presidente do São Paulo até o fim de 2026" (in Portuguese). 8 December 2023. Archived from the original on 10 December 2023. Retrieved 5 March 2024.
  5. ^ Rodrigo Mattos (3 May 2025). "Como dívida do São Paulo atingiu quase R$ 1 bilhão" [How São Paulo's debt reached almost R$ 1 billion]. UOL Esporte (in Portuguese). Archived from the original on 8 May 2025.
  6. ^ "Presidente do São Paulo defende venda de garotos ao Porto: "Oportuna e necessária"" [São Paulo's president defends the sale of young players to Porto: "Timely and necessary"]. GloboEsporte (in Portuguese). 4 February 2025. Archived from the original on 4 February 2025.
  7. ^ "Torcida do São Paulo protesta contra gestão de Casares: "Criminosa"" [São Paulo supporters protest against Casares' management: "Criminal"]. Metrópoles (in Portuguese). 6 October 2025. Archived from the original on 6 October 2025.
  8. ^ Bruno Giufrida (25 November 2025). "São Paulo vai mandar jogo contra o Inter na Vila para esvaziar protesto; clube alega que gramado está ruim" [São Paulo will play their match against Inter at Vila Belmiro to quell protests; the club claims the pitch is in poor condition]. GloboEsporte (in Portuguese). Archived from the original on 26 November 2025.