Journal of Marketing
| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Shrihari Sridhar[1] |
| Publication details | |
| History | 1936-present |
| Publisher | American Marketing Association (United States) |
| Frequency | Bimonthly |
| 9.43[2] (2019) | |
| Standard abbreviations | |
| ISO 4 | J. Mark. |
| Indexing | |
| CODEN | JMKTAK |
| ISSN | 0022-2429 (print) 1547-7185 (web) |
| LCCN | 38024264 |
| OCLC no. | 1782320 |
| Links | |
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).[3]
Editors
As of 2025, Jan-Benedict E.M. Steenkamp serves as the Editor-in-Chief of the Journal of Marketing. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. The co-editors are Marc Fischer, Kelly Haws, Maura Scott, and Rebecca Slotegraaf. A list of past editors can be found at https://www.ama.org/past-editors-journal-of-marketing/.
Special issues
The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.[4]
Awards
The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume,[5] The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact.[6]
References
- ^ "Sridhar Named Journal of Marketing Editor in Chief Designate". American Marketing Association. 4 October 2021. Retrieved 20 September 2022.
- ^ "Journal of Marketing - Impact Factor, Overall Ranking, h-index, SJR, Rating, Publisher, ISSN, and other Important Metrics". Resurchify. Retrieved 21 October 2020.
- ^ Baumgartner, Hans; Pieters, Rik (2003). "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time". Journal of Marketing. 67 (2): 123–139. doi:10.1509/jmkg.67.2.123.18610. JSTOR 30040527. S2CID 167805619.
- ^ Kritselis, Michelle (2025-04-14). "Call For Papers | Journal of Marketing: Special Issue on Empirics First". American Marketing Association. Retrieved 2025-05-19.
- ^ "Anderson Honored for Research Proving Marketers Matter in Study with Ugandan Entrepreneurs". 5 April 2022.
- ^ "Article Awards | Journal of Marketing".