International Design & Entertainment GmbH
| Company type | Subsidiary |
|---|---|
| Industry | Marketing; design; entertainment |
| Founded | 1986 |
| Founder | Philip Morris GmbH; initiative led by Knut Föckler |
| Headquarters | Munich, Germany |
| Parent | Philip Morris GmbH |
IDE – International Design & Entertainment GmbH (IDE) was a Munich-based brand-extension company created by Philip Morris Germany in 1986. Set up under marketing director Knut Föckler, IDE developed lifestyle and entertainment ventures associated with the Marlboro brand, including the Marlboro Music record label, **Marlboro Reisen** (Marlboro Travel), and the **Marlboro/Philip Morris Design Shop** retail/catalog program.[1][2][3]
Activities
IDE acted as the corporate parent for the German label Marlboro Music and related sublabels; Discogs lists IDE as parent to Marlboro Music and other imprints.[2] Contemporary accounts of the initiative describe a broader diversification into travel services (Marlboro Reisen) and branded retail/design catalogs (Marlboro Design Shop).[1][3]
See also
References
- ^ a b Gaunt, James (21 December 2021). "Groovin' To The Max: Marlboro Music". Medium. Retrieved 30 September 2025.
- ^ a b "IDE – International Design & Entertainment GmbH (label/parent)". Discogs. Retrieved 30 September 2025.
- ^ a b "Marlboro Design Shop (catalog listings)". Booklooker (in German). Retrieved 30 September 2025.