International Alliance for Responsible Drinking
| Company type | Non-for-profit Organization |
|---|---|
| Industry | Health |
| Founded | January 2015 |
| Headquarters | Washington D.C., Geneva |
| Website | www |
The International Alliance for Responsible Drinking (IARD),[1] headquartered in Washington, D.C., is a not-for-profit organization dedicated to reducing harmful drinking and promoting responsible drinking. It is supported by twelve of the world’s leading beer, wine, and spirits producers, including Diageo, Bacardi, Beam Suntory, Brown-Forman,[2] and the Carlsberg Group.[3][4]
Julian Braithwaite is the CEO, appointed in 2024.[5]
History
IARD was launched in January 2015 and builds on two decades of research, policy analysis and programs by the International Center for Alcohol Policies (ICAP), as well as the efforts of the Global Alcohol Producers Group (GAPG).[6][7]
Initiatives
In 2021, IARD partnered with social media platforms like Facebook, Snapchat, and X to establish and promote responsible marketing standards for online alcohol advertising.[8]
As of 2025, more than 100 global companies have joined IARD’s Global Standards Coalition. The coalition was launched in 2023 to implement proactive measures to reduce the sale of alcohol to those underage.[9]
References
- ^ "Home". www.iard.org. Retrieved 2015-12-23.
- ^ Kiely, Melita (2023-08-08). "The big interview: IARD CEO". The Spirits Business. Retrieved 2025-12-15.
- ^ "International Alliance for Responsible Drinking exceeds safeguarding target - Harpers Wine & Spirit Trade News". harpers.co.uk. Retrieved 2025-12-15.
- ^ "Carlsberg Group supports Global Standards Coalition for Responsible Drinking". Carlsberg Group. Archived from the original on 2025-08-14. Retrieved 2025-12-15.
- ^ "International Alliance for Responsible Drinking appoints next lead". Global Drinks Intel. 2024-03-19. Retrieved 2025-12-03.
- ^ Hower, Mike (2018-12-02). "World's Leading Alcohol Producers Launch Alliance for Responsible Drinking". Sustainable Brands. Retrieved 2025-12-03.
- ^ "Press Releases | Producers' Commitments". Producers' Commitments. Archived from the original on December 23, 2015. Retrieved 2015-12-22.
- ^ "Alcohol brands join forces with social sites to prevent irresponsible ads". Marketing Week. 2018-09-19. Retrieved 2025-12-08.
- ^ Collins, Georgie (2025-07-03). "Global companies unite to reduce harmful drinking". The Spirits Business. Retrieved 2025-12-03.