Honey Birdette

Honey Birdette is an Australian lingerie retail chain, with stores in Australia, the US and the UK.

The company opened its first store in Australia in 2006.[1] In September 2016, they opened their first overseas store in London's Covent Garden.[2]

BBRC owned a 62% stake until June 2021, when PLBY Group acquired Honey Birdette for A$443 million.[3]

As of September 2025, they have 61 stores globally, 50 of them in Australia.[4]

References

  1. ^ "Our Story". Honey Birdette. Retrieved 2025-09-17.
  2. ^ "Honey Birdette". TheIndustry.fashion. Retrieved 2025-09-17.
  3. ^ MitchellColumnist, Sue (2021-06-29). "'Perfect partner': Blundy's Honey Birdette sold to Playboy owner". Australian Financial Review. Retrieved 2025-09-17.
  4. ^ "Honey Birdette". LinkedIn. Retrieved 17 September 2025.
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