Greenly (company)
| Company type | Private |
|---|---|
| Industry | Carbon accounting |
| Founded | 2019 |
| Founders | Alexis Normand Arnaud Delubac Matthieu Vegreville |
| Headquarters | , |
Area served | Europe, United States |
Key people | Alexis Normand (CEO) |
| Products | Carbon accounting SaaS platform |
| Services | Greenhouse gas accounting, Life-cycle assessment, Environmental Product Declaration |
Number of employees | 250 (2025) |
| Website | greenly |
Greenly is a Paris-based climate technology company that develops carbon accounting software.[1][2][3]
History
Greenly was founded in 2019 by Alexis Normand,[4] Arnaud Delubac, and Matthieu Vegreville.[5][6][7] It initially developed a mobile application for individuals to track their personal carbon footprints by linking to their bank accounts.[6][8] By late 2020, Greenly had over one hundred thousand users for its consumer application.[9]
In 2020, Greenly expanded its offerings to the business-to-business market, introducing a banking API deployed within BNPP’s own application,[10] and later an enterprise platform for corporate carbon footprint monitoring.[9][11][7] That year, Greenly was named FinTech of the Year in France and joined the CentraleSupélec accelerator program.[12][13][7]
In April 2022, Greenly received €21 million in a Series A funding round co-led by XAnge and Energy Impact Partner.[14][15] The funding supported Greenly’s expansion in Europe and the United States, including the opening of a New York office.[16][17] By 2023, Greenly reported to have a turnover above $10 million.[18]
In March 2024, Greenly raised $52 million in a Series B funding round led by Fidelity International Strategic Ventures, bringing its total funding to approximately $75 million with participation from multiple investors including Brian Halligan, co-founder and chairman of HubSpot, Hewlett Packard Enterprise, and HSBC.[19][20][21]
In 2025, Greenly was named among the 100 fastest-growing startups in France & Southern Europe by Sifted.[22]
Platform
Greenly is a software-as-a-service (SaaS) carbon accounting platform primarily serving small and medium-sized businesses.[23] It is used to automate the measurement, reporting, and reduction of greenhouse gas emissions across Scope 1, 2, and 3 categories.[23]
Greenly aggregates data from sources such as financial transactions, utility bills, cloud computing usage, and supply-chain activities to calculate an organization's carbon footprint.[20][13] Its interface includes data dashboards, analytics for identifying primary emission sources, and tools for modeling decarbonization.[6][15] The system supports compliance with reporting standards such as the Greenhouse Gas (GHG) Protocol and the EU's Corporate Sustainability Reporting Directive (CSRD).[23]
In 2024, Greenly expanded its services to include Life Cycle Assessment (LCA) and Environmental Product Declaration (EPD) reporting on its platform.[24]
Research
Greenly also publishes research reports on carbon emissions. An analysis of the 2022 FIFA World Cup concluded that the tournament generated approximately 6 million tonnes of CO₂e, an amount nearly double FIFA’s official estimate of 3.6 million tonnes, questioning the organizers' carbon neutrality claims.[25][26][27]
A study published in late 2024 estimated that the social media platform TikTok generated a global footprint of approximately 50 million tonnes of CO₂e annually.[28]
In 2025, Greenly released a comparative analysis of major AI platforms, estimating the potential annual emissions of one company using ChatGPT could generate 7,138 tonnes of CO₂e.[29]
References
- ^ https://www.lesechos.fr/tech-medias/hightech/greenly-lappli-qui-veut-reduire-lempreinte-carbone-de-vos-achats-leve-des-fonds-1201349
- ^ "Greenly, la start-up qui mesure nos émissions de carbone". Le Nouvel Obs. September 9, 2021.
- ^ Lake, Sydney. "Doomscrolling has reportedly made TikTok's annual carbon footprint almost the same as the entire country of Greece". Fortune.
- ^ "Alexis Normand, chasseur de carbone". Les Echos. January 22, 2025.
- ^ "Greenly, l'appli qui calcule l'empreinte carbone de nos achats". January 30, 2020.
- ^ a b c Hasan, Zoya. "How This French Startup Is Helping Companies Clean Up Their Carbon Clutter With $75 Million". Forbes.
- ^ a b c "Greenly: l'appli contre le réchauffement climatique". Challenges. March 25, 2021.
- ^ "Greenly met les comptes bancaires au vert !". lanouvellerepublique.fr. September 13, 2020.
- ^ a b Bosch, Anna (October 15, 2020). "Member Spotlight: Greenly".
- ^ "Greenly intègre sa technologie chez BNP Paribas et Hello bank!". Entrepreneurs. September 29, 2020.
- ^ Romano, Richard (February 14, 2020). "Greenly, l'application qui récompense les choix écologiques".
- ^ "Greenly wins the 2020 Fintech of the Year award | CentraleSupélec". www.centralesupelec.fr.
- ^ a b "Greenly : tout savoir sur la start-up". Challenges. January 16, 2021.
- ^ "Record fundraising for Greenly, a startup accelerated by CentraleSupélec | CentraleSupélec". www.centralesupelec.fr.
- ^ a b Dillet, Romain (April 21, 2022). "Greenly helps you measure your carbon emissions from a modern dashboard".
- ^ Taffin, Anne (April 21, 2022). "Greenly accélère son déploiement aux États-Unis et en Europe".
- ^ "Greenly part à la conquête du marché américain". March 16, 2022.
- ^ "French Tech : Greenly s'approche des 10 millions de dollars de revenus". February 13, 2024.
- ^ "Ces greentechs françaises qui ont séduit les investisseurs américains". March 21, 2024.
- ^ a b Chant, Tim De (March 21, 2024). "Greenly lands $52M to help smaller companies track CO2 emissions".
- ^ Gain, Vish (March 21, 2024). "Paris-based Greenly raises $52m for carbon management tech". Silicon Republic.
- ^ "Sifted 100: France & Southern Europe — Fastest-Growing Startups 2025". sifted.eu.
- ^ a b c "Greenly raises $52m Series B to take on congested carbon accounting sector". Sifted.
- ^ Staff, ESG Today Writing (February 13, 2025). "Greenly Launches CBAM Solution to Help Identify Low Carbon Suppliers, Reduce Supply Chain Emissions".
- ^ "Everything wrong with the Qatar World Cup". The Independent. 13 December 2022.
- ^ "World Cup: Shuttle flights cast doubts on carbon-neutral pledge". December 1, 2022 – via www.bbc.com.
- ^ "Qatar's Carbon-Neutral World Cup is a Fantasy". Bloomberg. 10 November 2022.
- ^ O'Brien, Isabel (December 12, 2024). "TikTok's annual carbon footprint is likely bigger than Greece's, study finds". The Guardian.
- ^ Darley, James (May 15, 2025). "Greenly Lifts Lid on ChatGPT-4 & DeepSeek's Sustainability". technologymagazine.com.