Golden Goose (company)

Golden Goose Group S.p.A.
Company typeSubsidiary
IndustryFashion
Founded2000 (2000) in Marghera, Venice
Founder
  • Alessandro Gallo
  • Francesca Rinaldo
Headquarters,
Italy
Key people
Silvio Campara (CEO)
ProductsLuxury sneakers, apparel, leather goods, accessories
Revenue€654 million (2024)[1]
€52 million (2024)[1]
OwnerPermira
Number of employees
1,224 (2024)[1]
Websitewww.goldengoose.com

Golden Goose (GG) is an Italian luxury fashion company specialized in footwear and apparel headquartered in Milan, Italy by fashion designers Gallo and Rinaldo [2] Founded in 2000 in Marghera near Venice, the brand is best known for its handcrafted sneakers with a distinctive distressed, vintage look. Its most recognizable model, the Super-Star, introduced in 2007, features a stylized star logo with one point deliberately shortened or obscured, reflecting the company's imperfect aesthetic.

History

Golden Goose was founded in 2000 in the industrial district of Marghera near Venice. The brand initially focused on producing high fashion sneakers distinguished by handcrafted details and a deliberately worn appearance.[3][4]

In 2007, Golden Goose introduced its Super-Star sneaker model, featuring the iconic star logo with one point intentionally reduced in length or partly concealed, which became a symbol of the brand.[5]

In 2021, Golden Goose moved its corporate headquarters to Milan, Italy, while maintaining a creative and cultural presence in its original Marghera location through the opening of HAUS Marghera, an immersive space dedicated to craftsmanship and community.[6][7]

The company reported approximately €500 million in annual sales in 2023, with footwear representing around 90% of total revenue.[8]

Golden Goose planned an initial public offering (IPO) in June 2024, which was subsequently delayed due to market conditions.[9]

Ownership

After belonging to The Carlyle Group for three years, it was sold to Permira in 2020.[10][11] In 2022, Golden Goose purchased its main sneaker supplier, Italian Fashion Team.[12]

Subculture

Golden Goose is a major staple of Generation Z and zillennial fashion, particularly in the U.S. and Europe.[13][5]

See also

References

  1. ^ a b c "GoldenGoose_2024_Annual_Finacial_Report.pdf" (PDF). Golden Goose Official Website. Golden Goose Group S.p.A. Retrieved 2025-07-13.
  2. ^ "Golden Goose Headquarters". Golden Goose Official. Retrieved 2025-07-13.
  3. ^ Christian, Scott (March 29, 2016). "The Cult of Golden Goose". The Wall Street Journal. Retrieved 2016-08-17.
  4. ^ Wynne, ㅁAlex (March 8, 2015). "Golden Goose Ramps Up International Expansion". Women's Wear Daily. Retrieved 2016-08-17.
  5. ^ a b Biondi, Annachiara (December 10, 2023). "Can Golden Goose do more than sneakers?". Financial Times. Retrieved 2024-06-22.
  6. ^ "Golden Goose transforms two milanese industrial buildings into new headquarters". designboom.com. 2021-04-03. Retrieved 2025-07-13.
  7. ^ "Golden Goose unveils HAUS". goldengoose.com. Retrieved 2024-04-09.
  8. ^ "Net revenues at sneaker maker Golden Goose rose 13% last year". Reuters. 2025-03-12. Retrieved 2025-03-12.
  9. ^ Zargani, Luisa (November 7, 2024). "Co-creation, DTC Drive Golden Goose Nine-month Revenues". Women’s Wear Daily.
  10. ^ "Permira Funds Complete Investment in Golden Goose". Permira. Archived from the original on 2023-01-01. Retrieved 2023-01-01.
  11. ^ "Golden Goose announces majority investment from Permira Funds". Permira. Archived from the original on 2023-01-01. Retrieved 2023-01-01.
  12. ^ "Golden Goose Acquires Its Main Sneaker Supplier". WWD. Retrieved 2023-01-01.
  13. ^ Rogelberg, Sasha (May 28, 2024). "Gen Z sneaker brand with $740 'dirty' shoes counts Taylor Swift as a fan—and is eyeing a $3.3 billion valuation". Fortune. Retrieved May 28, 2024.